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外贸英语函电大中专高职外语作者

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20.3 7.3折 28 全新

库存3件

北京丰台

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作者作者

出版社北京大学出版社

ISBN9787301180167

出版时间2011-02

版次1

装帧平装

开本16

页数221页

字数336千字

定价28元

货号xhwx_11716034

上书时间2024-06-27

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品相描述：全新: 正版特价新书

商品描述: 目录：

chapter 1 basic knowledge and layout of a business letter

chapter 2 establishing business relations

task 1 establishment of business relations

task 2 credit & status enquiries

chapter 3 enquiry and reply

task 1 making an enquiry

task 2 reply to an enquiry

chapter4 offer and counter-offer

task 1 making an offer

task 2 making a counter-offer

chapter 5 conclusion of business

task 1 cing an order

task 2 accepting an order

task 3 declining an order

chapter 6 terms of payment

task 1 negotiating payment terms

task 2 urging & advising establishment of an l/c

task 3 requesting to amend an l/c

chapter 7 packing

task 1 informing packing requirements

task 2 reply to packing issues

chapter 8 shipment

task 1 giving shipping instructions

task 2 urging a timely shipment

task 3 giving shipping advice

task 4 asking for an amendment to shipment clause

chapter 9 insurance

task 1 requesting the exporter to cover insurance

task 2 type of coverage adopted

task 3 reply to the letter requesting excessive insurance

chapter 10 int and claim

task 1 making ints or claims

task 2 reply to ints and claims

chapter 11 fax & e-

附录外贸函电常用词汇

参文献

内容简介：

外贸英语函电共分11章，章简要介绍外贸信函的基本要素、格式和写作原则。第2~10章讲授外贸进出流程的主要环节：建立业务关系、询盘与回复、报盘与还盘、达成交易、支付、包装、装运、保险、投诉与索赔等，侧重于对该外贸环节中很常用的几类信函的介绍。每章分为若干个针对该外贸环节的具体写作任务，包括概述、写作、信函实例、有用的表达和典型句型、实训项目、选择的学材料和课后题。1章简要介绍传真和电子邮件的基本要素和写作要点。外贸英语函电适用于高等职业技术学院、学院等大专层次的靠前贸易、英语、靠前等相关专业的及外贸行业的培训，也可供从事靠前交流和对外贸易的从业人员自学或参。

精彩内容：

conciene i often conidered to be the mot important writing principle. a concie letteri not necearily a hort one. conciene mean tating thing in the fewet ible word. toachieve thi try to avoid wordine or redundancy. clearne and conciene often go handinhand and the elimination of wordy buine jargon can help to make a letter clearer and at theame time more concie. generally peaking you will gain clearne and conciene by writinghort entence rather than long one. 5. courteythoughtful. you need to prepare every meage with the reader in mind and try to put yourelf into their ce. promptne i one of the mot important thing in being courteou. punctualitywill pleae your cutomer who dilike waiting a long time for a reply. 6. conideration conideration mean you hould be coniderate to your reader. it i the quality that enableu to refue a cutomer requet without killing all hope of future buine. generally thenative englih writer lay great emphai on the "you" attitude. "youattitude" i not o implea only to ue "you" intead of t or "we". in your letter you hould alway keep in mind theperon you are writing to try to ee thing from their point of view ee their problem anddifficultie and expre your idea in term of their experience. "youattitude" can help to avoidan awkward ituation and promote cooperation between the tra partie. if you cannot meetyour cutomer need or requet you hould how your interet in and concern for theirrequet uing itive entence intead of uing entence and tre what you cando intead of what you cannot do.

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外贸英语函电 大中专高职外语 作者

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