高等院校商务英语专业核心课精品系列教材:商务英语精读(第3册)

图书标准信息

• 作者 张中宁 编
• 出版社 首都经济贸易大学出版社
• 出版时间 2013-01
• 版次 1
• ISBN 9787563820429
• 定价 28.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 241页
• 正文语种 简体中文，英语
• 丛书 高等院校商务英语专业核心课精品系列教材

【内容简介】

《高等院校商务英语专业核心课精品系列教材:商务英语精读(第3册)》是职场英语白骨精，助你完成由菜鸟到高手的完美蜕变，汇集最经典、最全面、最实用的商务英语会话表达，精典短句，夯实你的基础。生动诠释“立竿见影”，高频商务话题，迅速提升你的职场含金量。

【目录】

Unit1MotivationstoGoAbroad
SectionOne:BusinessCommunications
MakinganOffer
SectionTwo:Text
MotivationstoGoAbroad
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
ConcernsandProblemsofGoingInternational
Unit2InternationalMarketResearch
SectionOne:BusinessCommunications
DoingBusinessinChina
SectionTwo:Text
InternationalMarketResearch
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
MarketResearchinManagement
Unit3DeterminingResearchObjectives
SectionOne:BusinessCommunications
DecisionMakinginChina
SectionTwo:Text
DeterminingResearchObjectives
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
UsingAimsandObjectivestoCreateaBusinessStrategy
--ExperienceFromKellogg
Unit4WhatIsMarketing
SectionOne:BusinessCommunications
ProductPresentation
SectionTwo:Text
Marketing
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
MarketingIsAllAroundUs
Unit5TheMarketingProcess
SectionOne:BusinessCommunications
MarketingStrategy
SectionTwo:Text
TheMarketingMix
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
MarketSegmentation
Unit6TargetMarketSelection
SectionOne:BusinessCommunications
DevelopingaNewMarket
SectionTwo:Text
HowtoSelectTargetMarket
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
EstimatingMarketPotential
Unit7Marketinginthe21stCentury
SectionOne:BusinessCommunications
Counter-Offer
SectionTwo:Text
GlobalMarketingintheTwenty-firstCentury
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
ManagingtheMarketingEfforts
Unit8BusinessNegotiation
SectionOne:BusinessCommunications
MeetingaTradeDelegation
SectionTwo:Text
StepsofBusinessNegotiation
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheNegotiatingSkills
Unit9EstablishmentofContract
SectionOne:BusinessCommunications
ContractNegotiation--Price
SectionTwo:Text
FundamentalsofaContract
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
BreachofContract
KEYTOEXERCISES
附录一全国国际商务英语考试（二级）大纲
附录二全国国际商务英语考试（二级）样题
附录三全国国际商务英语考试（二级）口试样卷
附录四全国国际商务英语考试（二级）样题参考答案
附录五全国国际商务英语考试（二级）样题听力原文