新编北京导游英语
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九品
仅1件
作者杨昆;鄢莉;谭明华;刘芊池
出版社清华大学出版社
出版时间2019-08
版次1
装帧其他
货号9787302529248
上书时间2024-11-05
商品详情
- 品相描述:九品
图书标准信息
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作者
杨昆;鄢莉;谭明华;刘芊池
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出版社
清华大学出版社
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出版时间
2019-08
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版次
1
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ISBN
9787302529248
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定价
49.00元
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装帧
其他
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开本
16开
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纸张
胶版纸
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页数
244页
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字数
99999千字
- 【内容简介】
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本书根据国际旅游业发展越来越注重各国各民族文化旅游的新特点,结合中华古都古迹、依照英语导游服务场景、文化传播、工作流程、操作规范,主要介绍北京英语导游应具备的专业知识和技能,并注重“职业性、交际性、互动性、实效性和实用性”。
- 【作者简介】
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杨昆:国际工商管理硕士研究生,北京联合大学旅游学院国际旅游系教师。长期在高校从事本科及高职的外语教学和研究工作,教学经验丰富,积极参与教学与教材的改革实践。主要研究方向商务英语和旅游英语。主讲课程包括:《高级商务英语》、《剑桥商务英语》、《饭店实用英语》、《导游英语》等。主要著作有:《饭店英语听说》、《餐馆老板案头手册》、《商务英语教程》;公开发表论文包括《论高职英语教学改革》、《任务型教学在剑桥英语教学中的应用与思考》等。
主要从事旅游英语和商务英语方向的专门用途英语(ESP)教学和研究,以及京郊旅游、旅行社管理、旅游景区讲解员和导游员培养等方面的研究。
2012年应北京市旅游委邀请参与北京市各区县旅游咨询员的业务培训,主讲景区咨询。
2013年被北京市旅游委聘为京郊旅游讲师团推荐专家,参加市旅游委会同相关单位组织的京郊旅游“百千万”培训工程的培训工作。培训对象为百名乡镇长、千名京郊旅游村村官、万名京郊旅游接待户和新业态带头人。主讲《国际化、标准化视野下的京郊旅游》。
2014年作为北京市导游资格证书考试英文口试考官,参加2014年北京市导游资格证书考试英文口试工作。
2015年主持《北海公园景区讲解服务品
- 【目录】
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Contents
目 录
Unit One Meeting Guests at the Airport 1
Learning Goals 1
Lead-in 1
Situational Conversations 3
Conversation 1. Meeting a Tour Group at the Airport 3
Conversation 2. Meeting a Tourist at the Airport 3
Useful Expressions 4
Reading 5
The Terminal 3 of Beijing Capital International Airport 5
Culture Salon 8
A Survey of China 8
Exercises 10
Tips for Tour Guides 11
How to Deal with the Checked Baggage Losses (Inbound Flight) 11
Unit Two Services En Route 13
Learning Goals 13
Lead-in 13
Situational Conversations 14
Conversation 1. On the Way to the Hotel (I) 14
Conversation 2. On the Way to the Hotel (II) 16
Useful Expressions 18
Reading 19
The Profile of Beijing 20
Culture Salon 21
Confucianism—the Essence of Traditional Chinese Culture 21
Exercises 23
Tips for Tour Guides 24
How to Arrange the Shopping for the Tourists 24
VIII
Unit Three Hotel and Catering Service 26
Learning Goals 26
Lead-in 26
Situational Conversations 28
Conversation 1. Check-in at a Hotel 28
Conversation 2. Introduce Hotel Services and Facilities 29
Useful Expressions 30
Reading 33
Chinese Culinary Art 33
Culture Salon 35
Four Main Cuisines in China 35
Exercises 37
Tips for Tour Guides 38
How to Deal with the Tourists’ Requests for Changing Food 38
Unit Four Tian’anmen—The Tour of the Biggest City Center Square 39
Learning Goals 39
Lead-in 39
Situational Conversations 41
Conversation 1. Tian’anmen Rostrum 41
Conversation 2. Tian’anmen Square 43
Useful Expressions 46
Reading 48
Commentary of Tian’anmen Square 48
Culture Salon 50
Yin-Yang and Five Elements 50
Exercises 52
Tips for Tour Guides 54
How to Deal with the Tourists’ Passport Missing 54
Unit Five The Palace Museum— The Tour of Imperial Palace 55
Learning Goals 55
Lead-in 55
Situational Conversations 58
Conversation 1. The Meridian Gate 58
Conversation 2. The Symbolism of the Architecture in the Palace Museum 60
Useful Expressions 63
Reading 64
The Outer Court and Inner Palace 64
Culture Salon 68
Fengshui and the Traditional Chinese Architectures 68
IX
目 录
Exercises 69
Tips for Tour Guides 71
How to Deal with the Tourists’ Getting Lost during Sightseeing 71
Unit Six The Summer Palace—The Tour of Imperial Garden 72
Learning Goals 72
Lead-in 72
Situational Conversations 75
Conversation 1. The Palace Area 75
Conversation 2. The Front Hill Area 78
Useful Expressions 82
Reading 83
The Kunming Lake 83
Culture Salon 85
Chinese Gardens 85
Exercises 87
Tips for Tour Guides 89
How to Prevent Tourists from Getting Lost during Sightseeing 89
Unit Seven The Temple of Heaven—The Tour of Imperial Altar and Temple 90
Learning Goals 90
Lead-in 90
Situational Conversations 93
Conversation 1. The Hall of Prayer for Good Harvests 93
Conversation 2. The Imperial Vault of Heaven 95
Useful Expressions 97
Reading 99
The Circular Mound Altar 99
Culture Salon 101
Symbolism and Traditional Chinese Architectures 101
Exercises 103
Tips for Tour Guides 105
How to Deal with the Sick Tourists During the Sightseeing 105
Unit Eight The Great Wall—The Longest Defensive Project 106
Learning Goals 106
Lead-in 106
Situational Conversations 108
Conversation 1. The Great Wall at Badaling 108
Conversation 2. The Construction of the Great Wall 109
Useful Expressions 110
Reading 111
X
The Legend of Meng Jiangnv 111
Culture Salon 112
The Art of War and Chinese Military Thought 112
Exercises 113
Tips for Tour Guides 115
How to Deal with the Injured Tourists during the Sightseeing 115
Unit Nine The Ming Tombs—The Tour of Imperial Tombs 116
Learning Goals 116
Lead-in 116
Situational Conversations 118
Conversation 1. The Sacred Way of the Ming Tombs 118
Conversation 2. Changling (Emperor Yongle’s Tomb) 120
Useful Expressions 122
Reading 124
The Underground Palace of Dingling 124
Culture Salon 127
Imperial Mausoleum Architecture and Feng Shui 127
Exercises 128
Tips for Tour Guides 129
How to Deal with a Traffic Accident during the Tour 129
Unit Ten Beijing’s Olympic Venues—The Tour of Beijing Olympics 131
Learning Goals 131
Lead-in 131
Situational Conversations 133
Conversation 1. National Stadium—Bird’s Nest 133
Conversation 2. National Aquatics Center — Water Cube 135
Useful Expressions 138
Reading 139
Olympic Green 139
Culture Salon 141
Chinese Dragon Culture 141
Exercises 143
Tips for Tour Guides 144
How to Deal with a Fire Accident during the Group’s Stay in a Hotel 144
Unit Eleven The Tour of Hutongs in Beijing 145
Learning Goals 145
Lead-in 145
Situational Conversations 146
Conversation 1. Hutong Tour in Shichahai Area 146
XI
目 录
Conversation 2. The Mansion of Prince Gong 148
Useful Expressions 151
Reading 152
Hutong and Siheyuan in Beijing 152
Culture Salon 154
Peking Opera 154
Exercises 156
Tips for Tour Guides 157
How to Deal with the Tourists’ Complaint about Poor Service 157
Unit Twelve The Tour of Museums in Beijing 158
Learning Goals 158
Lead-in 158
Situational Conversations 160
Conversation 1. The Capital Museum 160
Conversation 2. The Zhoukoudian Peking Man Site 161
Useful Expressions 165
Reading 166
The National Museum of China 166
Culture Salon 169
Chinese Traditional Festivals 169
Exercises 172
Tips for Tour Guides 174
How to Deal with the Tourists’ Quitting Group during the Trip 174
Unit Thirteen The Tour of Culture and Art in Beijing 175
Learning Goals 175
Lead-in 175
Situational Conversations 177
Conversation 1. Liulichang Cultural Street 177
Conversation 2. Nanluoguxiang 178
Useful Expressions 180
Reading 182
The 798 Art District 182
Culture Salon 184
Temple Fairs in Beijing 184
Exercises 186
Tips for Tour Guides 188
How to Deal with Missing Tourists upon their Arrival at the Airport 188
Unit Fourteen The Tour of Religious Art and Culture in Beijing 190
Learning Goals 190
XII
Lead-in 190
Situational Conversations 193
Conversation 1. The Lama Temple 193
Conversation 2. The Confucius Temple and the Imperial College 196
Useful Expressions 199
Reading 201
The White Cloud Temple and Taoism 202
Culture Salon 204
Religions in China 204
Exercises 206
Tips for Tour Guides 208
How to Receive Religious Tourists 208
Unit Fifteen Sending Tourists Off 209
Learning Goals 209
Lead-in 209
Situational Conversations 211
Conversation 1. Checking Out at a Hotel 211
Conversation 2. Sending Guests Off at the Airport 211
Conversation 3. Checking in at the Airport 212
Useful Expressions 213
Reading 215
Farewell Speeches 215
Culture Salon 217
Chinese Zodiac 217
Exercises 219
Tips for Tour Guides 220
How to Deal with the Incident of Missing the Airplane 220
Emperors of the Ming Dynasty 222
Emperors of the Qing Dynasty 223
Terminology of Guiding Service 224
Reference 229
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