书名:电子商务(英文精编版·第10版)
编号:3203491
ISBN:9787111434337[十位:]
作者:(美)施内德
出版社:机械工业出版社
出版日期:2013年08月
页数:436
定价:69.00 元
参考重量:0.640Kg
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新旧程度:6-9成新左右,不影响阅读,详细情况请咨询店主
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* 图书目录 *
Part 1: Introduction
Chapter 1 The Second Wave of Global E-Business
Electronic Commerce: Into the Third Wave
Electronic Commerce and Electronic Business
Categories of Electronic Commerce
The Development and Growth of Electronic Commerce
The Dot-Com Boom, Bust, and Rebirth
The Second Wave of Electronic Commerce
The Third Wave Begjns
Business Models, Revenue Models, and Business Processes
Focus on Specific Business Processes
Role of Merchandising
Product/Process Suitability to Electronic Commerce
Electronic Commerce: Opportunities, Cautions, and Concerns
Opportunities for Electronic Commerce
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