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  • 短视频运营实务 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、李鹏、陈道志 清华大学出版社 9787302562542 正版旧书
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短视频运营实务 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、李鹏、陈道志 清华大学出版社 9787302562542 正版旧书

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作者马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、李鹏、陈道志

出版社清华大学出版社

ISBN9787302562542

出版时间2020-10

装帧线装

货号4473173

上书时间2024-04-16

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书名：短视频运营实务
编号：4473173
ISBN：9787302562542[十位:]
作者：马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、李鹏、陈道志
出版社：清华大学出版社
出版日期：2020年10月
页数：0
定价：46.00 元
参考重量：0.300Kg
-------------------------
新旧程度：6-9成新左右，不影响阅读，详细情况请咨询店主
如图书附带、磁带、学习卡等请咨询店主是否齐全* 图书目录 *
项目1 短视频平台认识与选择 ·······································································1 任务1-1 认识主流短视频平台 ··················································································3 任务1-2 选择并部署短视频平台 ············································································12 项目2 短视频用户洞察 ················································································25 任务2-1 洞察主流短视频平台用户 ········································································27 任务2-2 洞察行业垂直用户 ····················································································45 项目3 短视频内容规划 ················································································55 任务3-1 定位精准人群 ····························································································57 任务3-2 规划优质内容 ····························································································66 任务3-3 建设*选题库 ························································································76 任务3-4 策划创意选题 ····························································································83 项目4 短视频制作 ·······················································································91 任务4-1 编制短视频脚本 ························································································93 任务4-2 拍摄短视频素材 ······················································································102 任务4-3 剪辑与后期制作 ······················································································109 项目5 短视频运营数据分析 ······································································129 任务5-1 解读短视频运营指标体系 ······································································131 IV 任务5-2 探析抖音平台推荐机制 ··········································································140 任务5-3 熟悉基本的数据分析工具 ······································································147 任务5-4 分析短视频账号数据 ··············································································153 项目6 短视频引流与变现 ··········································································165 任务6-1 剖析内容引流策略 ··················································································167 任务6-2 认识平台引流渠道 ··················································································175 任务6-3 解析流量变现模式 ··················································································186 项目7 短视频账号培育实践 ······································································195 任务7-1 组建短视频团队 ······················································································197 任务7-2 打造短视频IP ·························································································207 任务7-3 布局短视频矩阵 ······················································································219 参考文献 ······································································································225
  • 短视频运营实务 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、李鹏、陈道志 清华大学出版社 9787302562542 正版旧书

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