• 新世纪商务英语专业本科系列教材 商务英语阅读教程1(学生用书)
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新世纪商务英语专业本科系列教材 商务英语阅读教程1(学生用书)

1.9 八五品

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江苏镇江
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作者叶兴国、谢文怡 编

出版社上海外语教育出版社

出版时间2010-08

版次1

装帧平装

货号9787544618045

上书时间2024-12-18

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图书标准信息
  • 作者 叶兴国、谢文怡 编
  • 出版社 上海外语教育出版社
  • 出版时间 2010-08
  • 版次 1
  • ISBN 9787544618045
  • 定价 24.00元
  • 装帧 平装
  • 开本 大16开
  • 纸张 胶版纸
  • 页数 206页
  • 字数 346千字
【内容简介】
近年来对外经济贸易大学、广东外语外贸大学和上海对外贸易学院等院校先后获国家教育部批准,试办商务英语本科专业。这标志着我国的大学教育朝满足经济社会发展的需求又迈进了一步,也标志着我国的商务英语教学跃上了新的层次。
改革开放以来,特别是加人世界贸易组织后,我国的国际商务环境发生了巨大的变化。以国际贸易为例,贸易事业的运行对象、政策领域、体制环境、管理方式和运行平台等方面已经发生了重大变化:贸易的运行对象已经从传统的货物贸易向包括货物贸易、服务贸易和知识贸易在内的“大贸易”拓展;贸易政策涉及的范围已经从过去单纯的贸易政策领域向与贸易有关的领域延伸;贸易的体制环境已经从封闭的国内贸易体制环境向开放的全球多边贸易体制环境转型;国家对贸易的管理方式已经从传统的内外贸分割管理向内外贸一体化管理的方向转变;贸易运行平台已经从传统的贸易运行平台转向数字化、信息化和网络化的贸易运行平台。
【目录】
Unit1
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextATheNewInternationalStyleofManagement
TextBNewThinkingforsuccessfulEntrepreneurs
PartⅢReadingSkills
PartⅣSupplementaryReading:NewThinkingforaNewFinancialOrder
PartⅤTestYourself

Unit2
PartⅠPre-readingQuestions
PartⅡExtensiveReadin
TextAHowFastCanYouLearn
TextBStudentTeachers
PartⅢReadingSkills
PartⅣSupplementaryReading:LearntoWorkwiththe"Now".
PartⅤTestYourself

Unit3
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextAIfYouFirePeople,DontBeaJerkAboutIt
TextBWhyCantYouFindaJob?
PartⅢReadingSkills
PartⅣSupplementaryReading:TheyWereOnceExecutives
PartⅤTestYourself

Unit4
PartⅠPre-readingQuesuons
PartⅡExtensiveReadin
TextABrain-twistingJobInterviewQuestionsbyMicrosoft
TextBItsTimeforaBrandNewYou
PartⅢReadingSkills
PartⅣSupplementaryReading:TodaysHottestProduct?You!
PartⅤTestYourself

Unit5
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextAWaystoKeepMoreCash
TextBWhenStocksTank,SomeInvestorsStampedetoAlpacas
PartⅢReadingSkills
PartⅣSupplementaryReading:OnBreakingRules
PartⅤTestYourself

Unit6
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextAGotIdeas?
TextBSevenUsefulLessonsYouCanLearnfromaBadBoss
PartⅢReadingSkills
PartⅣSupplementaryReading:Efficiepcyvs.EffecUveness
PartⅤTestYourself

Unit7
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextATheEndofE-Mall
TextBTheDisruptivePowerofNetworks
PartⅢReadingSkills
PartⅣSupplementaryReading:WhoKilledtheNewspaper?
PartⅤTestYourself

Unit8
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextAHowLongWillYouLive?
TextBPlanAheadtoBeatRetirementBlues
PartⅢReadingSkills
PartⅣSupplementaryReading:Over60andOverlooked
PartⅤTestYourself

Unit9
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextAVoiceofCourage
TextBTellStoriestoStrengthenOrganizationalBonds
PartⅢReadingSkills
PartⅣSupplementaryReading:HomeTruthsAboutWorkingFamlll
PartⅤTestYourself

Unit10
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextABeHappyCauseIChooseHappiness
TextBHumourMe
PartⅢReadingSkills
PartⅣSupplementaryReading:ComeOutandPlay
PartⅤTestYourself

Unit11
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextASucceedingasa"Green"Business
TextBTheWelinessBoom
PartⅢReadingSkills
PartⅣSupplementaryReading,:WhoOwnsYourAddressBook?
PartⅤTestYourself

Unit12
PartⅠPre-readingQuesUons
PartⅡExtensiveReading
TextA20Waystosave20Minutes
TextBHowMuchTimeShouldCEOsDevotetoCustomers?
PartⅢReadingSkills
PartⅣSupplementaryReading:NoExperienceNeeded
PartⅤTestYourself

Unit13
PartⅠPre-readingQuestions
PartⅡExtenslveReading
TextAMarrled,wlthMoney
TextBPosltlveThinkers
PartⅢReadingSkills
PartⅣSupplementaryReading:Yours,Mine&Mine
PartⅤTestYourself

Unit14
PartⅠPre-readingQuestions
PartⅡExtensiveReadin
TextAInSearchofHonesty
TextBSWaystoSpotaLiar
PartⅢReadingSkllls
PartⅣSupplementaryReading:SlasherAttack
PartⅤTestYourself

Unit15
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextAWrinlde,Wrinkle,LittleStar
TextBTVIsDying?LongLiveTV!
PartⅢReadingSlills
PartⅣSupplementaryReading:WeAreWhatWeGoogle
PartⅤTestYourself

Unit16
PartⅠPre-readingQuestions
PartⅡExtensiveReading
TextAHandleYourMenIntheOffice
TextBHowtoMaketheMulticulturalWorkForceWork
PartⅢReadingSkills
PartⅣSupplementaryReading:LetsHaveMoreBabies!
PartⅤTestYourself
Appendix:KeytoTestYourself
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