内容提要 《职通商务英语(第二版)》立体化系列教材由《职通商务英语(第二版)综合教程1~4册》《职通商务英语(第二版)听说教程1~3册》《职通商务英语(第二版)拓展教程1~4册》三大模块构成。其中,《职通商务英语(第二版)综合教程》注重商务英语基础知识和商务综合技能的培养与训练;《职通商务英语(第二版)听说教程》强调商务英语听说能力的提高与巩固;《职通商务英语(第二版)拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。 因此,每个模块都具有比较完整而独立的内容体系,既具有独立价值,但又反映相关内容的联系和综合。 每个模块的知识内容都围绕一定的主线展开,根据学生的认知规律,确定知识内容的呈现顺序,使之形成结构合理的知识体系。《职通商务英语综合教程2(第2版)》围绕国际商务及国际贸易流程设计单元主题,进一步培养学生实际运用语言的能力及专业商科知识。 目录 Unit 1 International BusinessSectioⅠ Lead-inSectioⅡ Reading International BusinessSectioⅢ Language FocusVocabulary International BusinessGrammar Gerunds and InfinitivesTranslatioEconomic GlobalizationSectioIV Business Writing FaxSectioV Listening & SpeakingMaking Business AppointmentsSectioVI Business EtiquetteEtiquette of Business AppoinunentsUnit 2 Business ExpansionSectioI Lead-inSectioII Reading Nestl6 S.A.SectioIII Language FocusVocabulary Business ExpansionGrammar ParticiplesTranslatioCompany ProspectusSectioIV Business Writing Resum6SectioV Listening & SpeakingJob Interview ia Multinational CompanySectioVI Business EtiquetteEtiquette iJob Interviews of a Multinational CompanyUnit 3 Business PlanSectioI Lead-inSectioII Reading Market AssessmentSectioIII Language FocusVocabulary Business PlanGrammar Direct and Indirect QuestionsTranslatioA Business PlanSectioIV Business Writing Meeting MinutesSectioV Listening & SpeakingHolding a Business PlaMeetingSectioVI Business Etiquette Etiquette for Event PlanningReview of Unit 1-3Unit 4 Business RelationshipsSectioI Lead-inSectioII Reading Corporate SponsorshipSectioIII Language FocusVocabulary Corporate Sponsorship ConceptGrammar The Usage of“It”TranslatioBusiness RelationshipsSectioIV Business Wi'iting Letters of InvitationSectioV Listening & Speaking Inviting SkillsSectioVI Business EtiquetteBusiness Etiquette iCorporate EventsUnit 5 MarhetingSectioI Lead-inSectioII Reading Marketing ResearchSectioIII Language FocusVocabulary MarketingGrammar Estential SentencesTranslatioMarketing ActivitiesSectioIV Business WritingMarketing Research QuestionnairesSectioV Listening& SpeakingDescribing Marketing GraphsSectioVI Business Etiquette Marketing EtiquetteUnit 6 AdvertisingSectioI Lead-inSectioII Reading Corporate AdvertisingSectioIII Language FocusVocabulary AdvertisingGrammar Nominal ClausesTranslatioAdvertising ActivitiesSectioIV Business Writing Short ReportsSectioV Listening & Speaking Business TelephoningSectioVI Business Etiquette Advertising EtiquetteReview of Unit 4-6Unit 7 Import and ExportSectioI Lead-inSectioII Reading Import and Export BusinessSectioIII Language FocusVocabulary Import and Export BusinessGrammar Relative ClauseTranslatioImport and Export ActivitiesSectioIV Business WritingLetters to Establish Business RelationsSectioV Listening & Speaking NegotiatioSkillsSectioVI Business Etiquette Global Business Dress CodeUnit 8 InvestmentSectioI Lead-inSectioII Reading Investments and the Investment ProcessSectioIII Language FocusVocabulary InvestmentGrammar Adverbial ClauseTranslatioInvesting ActivitiesSectioIV Business Writing Credit Inquiry etterSectioV Listening & SpeakingParticipating ia DiscussionSectioVI Business EtiquetteHow to Avoid Problems iDiscussing Investment StrategyUnit 9 Exhibitions and Trade FairsSectioI Lead-inSectioII Reading Trade ExhibitioTrendsSectioIII Language FocusVocabulary Exhibitioand Trade FairsGrammar Subjunctive MoodTranslatioExhibitioActivitiesSectioIV Business Writing A Letter of ApplicationSectioV Listening & SpeakingQuestioning and Listening SkillsSectioVI Business Etiquette Etiquette for Trade ShowsUnit 10 Customer Relationship ManagementSectioI Lead-inSectioII Reading Manage Your Customer CareSectioIII Language FocusVocabulary Customer Relationship ManagementGrammar Agreement of Subject and VerbTranslatioCRM SentencesSectioIV Business Writing Letters of AppreciationSectioV Listening & Speaking Approaching CustomersSectioVI Business EtiquetteHow CaCustomer Service Be FriendlyReview of Unit 7-10Glossary 作者介绍
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