内容提要 本书是面向英语专业及大学英语学生的英语口语教程,教材建设结合当前英语专业教学目标和培养目标调整的时代背景与主流趋势,在强调专业教学与时代接轨、与职业需求接轨、向应用型创新型过渡的同时,探索如何培养具有国际视野、英美文化素养、扎实的英语基础、创新精神、较强的社会工作能力的创新应用型英语人才。通过该教材的学习,使学生了解和掌握商务活动背景知识,能流利与外商谈论日常及一般商务话题。在实训过程中,尽可能模拟各类商务活动场景,发挥学生的主观能动性,充分锻炼学生的英语口头表达和商务应变能力,同时,该课程利用相关商务礼仪文化知识,提高学生的英语文化素养。 目录 Unit 1 Business Interview 1.Background Information 2.Learning Objectives 3.Sentences iFocus 4.Dialogues 5.Case Study 6.Reinforcement Exercises 7.After-class Assignment 8.Cultural Salon 9.Vocabulary Development 10.Self—assessmentUnit 2 Office Work 1.Background Information 2.Learning Objectives 3.Sentences iFocus 4.Dialogues 5.Case Study 6.Reinforcement Exercises 7.After—class Assignment 8.Cultural Salon 9.Vocabulary Development 10.Self-assessmentUnit 3 Client Reception 1.Background Information 2.Learning Objectives 3 Sentences iFOCUS 5.Case Study 6.Reinforcement Exercises 7.After-class Assignment 8.Cultural Salon 9.Vocabulary Development 10.Self-assessmentUnit 4 Business Dinner 1.Background Information 2.Learning Objectives 3.Sentences iFocus 4.Dialogues 5.Case Study 6.Reinforcement Exercises 7.After:class Assignment 8.Cultural Salon 9.Vocabulary Development 10.Self-assessmentUnit 5 Business Travel 1.Background Information 2.Learning Objectives 3.Sentences iFocus 4.Dialogues 5.Case Study 6.Reinforcement Exercises 7.After-class Assignment 8.Cultural Salon 9.Vocabulary Development 10.Self-assessmentUnit 6 Products and Marketing 1.Background Information 2.Learning Objectives 3.Sentences iFocus 4.Dialogues 6.Reinforcement Exercises 7.Afte—ass Assignme!nt 8.cultural sal 9.Vocabulary Development 10.seIf—assessmentUnit 7 Business Meetings 1.Background Informati 2.Learning Objectives 3.Sentences iFocus 4.Dialogues 5.Case Study 6.Reinforcement Exercises 7.Afterclass Assignment 8.Cultural SaIon 9. Vocabulary Development 10.Seif—assessmentAPPENDIX Unit 1 Business Interview Unit 2 Office Work Unit 3 Client Reception Unit 4 Business Dinner Unit 5 Business Travel Unit 6 Products and Marketing Unit 7 Business Meetings 作者介绍
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