物流英语阅读教程
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库存47件
作者段云礼 主编
出版社南开大学出版社
ISBN9787310023042
出版时间2005-08
版次1
装帧平装
开本16开
纸张胶版纸
页数384页
字数99999千字
定价21元
货号1112750
上书时间2024-06-25
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基本信息
书名:物流英语阅读教程
定价：21元
作者:段云礼 主编
出版社：南开大学出版社
出版日期：2005-08-01
ISBN：9787310023042
字数：355000
页码：384
版次：1
装帧：平装
开本：
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内容提要
《物流英语阅读教程》是《高校物流英语系列教材》之一，是一本适合我国高校本科生和研究生使用的物流专业英语教科书。它是南开大学、天津大学等七所院校教师工作的结晶。本书特色如下： 1.课文材料新颖，选材广泛。本教程包括课文18课，案例36项，较全面地覆盖了物流专业的各个领域。所提供案例和课文内容相关，引人入胜。 2.精心构思，编排合理。本教程既与我国精读教材的词汇联系，又包括了阅读技能、综合填空及英汉互译练习；既提供了课上教授内容，又为读者准备了课下精神食粮。 3.读者欲真正学好物流英语，就应广泛涉猎与该专业有关的读物，扩大知识面，因此每课课文除练习外，还为读者准备了“与课文有关的词汇与短语”及“Know—How”等内容。
目录
Unit 1 Logistics and Management Part Ⅰ In-Class Reading Passage: The Mission of Logistics Management Case One: The Supply of Chain and Competitive Performance Part Ⅱ After-Class Reading Case Two: Holistic Supply Chain Management of Li & Fung Part Ⅲ Supplementary Material Ⅰ.Topic-Related Words and Phrases Ⅱ.Know-HowUnit 2 Logistics Network Configuration Part Ⅰ In-Class Reading Passage: Features of a Network Configuration Case One: Nokia Group of Companies Part Ⅱ After-Class Reading Case Two: Supply Line Management of Nokia Mobile Phones Part Ⅲ Supplementary Material Ⅰ.Topic-Related Words and Phrases Ⅱ.Know-HowUnit 3 Measuring Logistics Costs and Performance Part Ⅰ In-Class Reading Passage：The Concept of Total Cost Analysis Case One：Principle of Logistics Costing Part Ⅱ After—Class Reading Case Two：Direct Product Profitability and Merchandising Part Ⅲ Supplementary Material Ⅰ.TOpic—Related WOrds and Phrases Ⅱ.Know—HOWUnit 4 Coordinated Product and Supply Chain Design Part Ⅰ In．Class Reading Passage：MaSS Customization Case One：National Bicycle and Dell Company Part Ⅱ After—Class Reading Case Two：The DeskJet Supply Chain Part Ⅲ Supplementary Material Ⅰ.Topic．Related WOrds and Phrases Ⅱ.Know．HOWUnit 5 Supply Chain Re-Engineering Part Ⅰ In．Class Reading Passage：Supply Chain Re—Engineering Case One：Motorola’S Strategic Alliance with United Parcel Service(I) Part Ⅱ After．Class Reading Case Two：Motorola’S Strategic Alliance with United Parcel Service(II) Part Ⅲ Supplementary Material Ⅰ.Topic—Related Words and Phrases Ⅱ.Know—HOWUnit 6 TransportationUnit 7 PurchasingUnit 8 Marketing ChannelsUnit 9 Distribution/Logistics StrategiesUnit 10 Third Party LogisticsUnit 11 The Value of InformationUnit 12 International Issues in Supply Chain Management(I)Unit 13 International Issues in Supply Chain Management(II)Unit 14 Strategic AliancesUnit 15 Warehousing and Inventory ManagementUnit 16 Customer Value and Supply Chain ManagementUnit 17 Effective Logistics ConfigurationUnit 18 New Trends in LogisticsKey to Study and Practice参考书目
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