内容提要 从表面上来看,设计实践和数据科学似乎并没有什么明显的联系。但这两门学科的目标其实是一样的,都是为了帮助设计人员和产品经理理解用户,以便于打造出良好的数字化体验。数据能够增强设计,同时设计也可以赋予数据更深层次的意义。这本实用指南展示了如何生成数据驱动的A/B测试,用于帮助执行各种设计决策,无论是细小的调校,还是大规模的UX概念。另外还配合真实案例,告诉你怎样完成产品设计流程中数据驱动设计部分的工作。 目录 ForewordPrefaceChapter 1 Introducing a Data MindsetData as a TrendThree Ways to Think About DataWhat Does This Mean for You as a Designer?Data Can Help to Align Design with BusinessWith a Little Help from Your FriendsWhat If You Dont Have Data Friends (Yet)?Themes Youll See in This BookSummaryQuestions to Ask YourselfChapter 2 The ABCs of Using DataThe Diversity of DataWhy Experiment?Basics of ExperimentationA/B Testing: Online ExperimentsYour Hypothesis and Why It MattersRunning Creative A/B TestsSummaryQuestions to Ask YourselfChapter3 A Framework for ExperimentationIntroducing Our FrameworkThree Phases: Definition, Execution, and Analysis,Examples: Data and Design in ActionSummaryQuestions to Ask YourselfChapter4 The Definition Phase (How to Frame Your Experiments)Getting Started: Defining Your GoalIdentifying the Problem You Are SolvingBuilding Hypotheses for the Problem at Hand...The Importance of Going BroadWhich Hypotheses to Choose?SummaryQuestions to Ask YourselfChapter5 The Execution Phase (How to Put Your Experiments into Action)Designing to LearnDesigning the Best Representation of YourHypothesisSummaryQuestions to Ask YourselfChapter 6 The Analysis Phase (Getting Answers From Your Experiments)Vetting Your Designs Ahead of LaunchLaunching Your DesignEvaluating Your ResultsWhat Does the Data Say?Rolling Out Your Experience, or NotCase Study: Netflix on PlayStation 3SummaryQuestions to Ask YourselfChapter 7 Creating the Right Environment for Data-Aware DesignPrinciple 1: Shared Company Culture and ValuesPrinciple 2: Hiring and Growing the Right PeoplePrinciple 3: Processes to Support and AlignSummaryQuestions to Ask YourselfChapter 8 ConclusionEthical ConsiderationsLast WordsAppendix A: ResourcesIndex 作者介绍 Rochelle King任职于Spotify,担任其产品设计与洞察(Product Design and Insights)的优选副总裁。她乐于游走在设计与数据的交汇处,在她的职业生涯中曾多次担任技术公司的领导职位。Elizabeth F.Churchill是一位人机交互(HCI)专家。她在数家很好的硅谷公司致力于以用户为中心的研究。她当前的工作重点是设计人员以及开发者工具。Caitlin Tan是Spotify的一位用户研究员(User Researcher),不久前才毕业于MIT。 序言
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