新手学外贸函电一本通

图书标准信息

• 作者 朱菲菲 著
• 出版社 中国铁道出版社
• 出版时间 2018-06
• 版次 1
• ISBN 9787113243852
• 定价 55.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 300页
• 字数 269千字

【内容简介】

这是一本全面介绍外贸业务各流程中需要用到的英文函电的书籍。全书共10章，主要包括三部分，第一部分介绍一些外贸函电常用术语；第二部分介绍具体的外贸业务各流程需要用到的函电，包括签订单函电、议价函电和索赔函电等；第三部分介绍从事外贸活动还需要用到的其他外贸函电，包括祝贺函电和问候函电等。 

本书针对具体的外贸业务而编写，从实际出发，通过大量常用词汇和情境实例，真实展示在外贸实战中专业的英文函电。帮助外贸人员在短时间内学会得体的英文商务信函表达，从而更好地与客户沟通。

【目录】

CHAP01外贸函电基础知识 

PART1外贸ForeignTrade/2 

Unit1常用术语EssentialTerms/2 

Unit2成本加运费CostandFreight/3 

Unit3外贸一般流程GeneralProcessofForeignTrade/5 

PART2外贸函电常用术语EssentialTermsofForeignTradeLetters/7 

Unit1共同海损GeneralAverage/7 

Unit2水渍险WithParticularAverage/8 

Unit3付款交单DocumentsAgainstPayments/9 

Unit4即期汇票DemandDraft/10 

Unit5装货单ShippingOrder/10 

Unit6其他外贸函电术语OtherForeignTradeTerms/11 

PART3外贸函电ForeignTradeLetters/12 

Unit1信封和信头EnvelopeandHeading/12 

Unit2存盘号、日期和封内地址Reference,DateandInsideAddress/13 

Unit3经办人、称呼和主题Operator,SalutationandSubject/14 

Unit4正文和结尾TheBodyandTheEnding/16 

Unit5敬语和落款ComplimentaryClosingandSignature/17 

Unit6抄送、附件和附言CarbonCopy,AttachmentandPostscript/18 

Unit7外贸函电的格式FormatofForeignTradeLetter/19 

CHAP02发展客户拉业务 

PART1资信调查函电CreditInvestigationLetter/24 

Unit1写作技巧WritingSkills/24 

Unit2资信调查函CreditSurveyLetter/25 

Unit3资信调查回函LetterofCreditInformation/28 

PART2预约会面函电AppointmentLetter/32 

Unit1邀请客户会面RequestingBusinessAppointment/32 

Unit2确定时间地点DeterminingtheTimeandPlace/35 

Unit3取消会面CancellingaMeeting/37 

PART3会面后的跟进工作FollowUpAfterMeeting/39 

Unit1跟进合作伙伴的意愿FollowUpPartners'Will/39 

Unit2展会邀请ContactingBeforeFairs/41 

Unit3展会后的联络往来ContactingAfterFairs/43 

CHAP03开发信与促销信 

PART1开发信SalesLetter/48 

Unit1拓展潜在客户DevelopingPotentialCustomers/48 

Unit2介绍优势IntroducingAdvantages/50 

Unit3突出专业素养HighlightingSpecialty/53 

PART2促销信PromotionLetter/56 

Unit1促销注意事项PromotionalNotes/56 

Unit2写作技巧WritingSkills/58 

Unit3写促销信WritingaPromotionLetter/59 

PART3代理函电AgentLetter/62 

Unit1物色代理商LookingForAgents/62 

Unit2代理邀约AgentsOffer/65 

Unit3代理申请AgentApplication/70 

Unit4欢迎新代理WelcomeNewAgent/75 

CHAP04订单操作函电 

PART1询盘函电InquiryLetter/78 

Unit1普通询盘AGeneralInquiry/78 

Unit2具体询盘ASpecificInquiry/81 

Unit3回复无效的询盘ResponsetoanInvalidInquiry/83 

Unit4回复目的不明的询盘ResponsetoanUnknownInquiry/86 

Unit5客户各种问题的解答AnsweringCustomer'sQuestions/88 

PART2发盘函电OfferLetter/90 

Unit1发盘术语TermsofOffer/90 

Unit2发盘注意事项NotesofOffer/91 

Unit3实盘和虚盘FirmOfferandNon-firmOffer/93 

Unit4回复客户的询价RensponsetoCustomerEnquiry/97 

Unit5主动给客户发盘TaketheInitiativetoOfferCustomers/101 

PART3还盘函电Counter-offerLetter/103 

Unit1受盘人提出新发盘TheOffereeMadeaNewOffer/103 

Unit2对还盘的答复AnswertoaCounter-offer/105 

Unit3拒绝客户的要求RejectingCustomers'Requests/109 

PART4其他函电OtherLetter/112 

Unit1通知客户价格调整InformingCustomerofPriceAdjustment/112 

Unit2商定佣金CommissionDiscussion/115 

CHAP05接受与签约函电 

PART1建立合作关系CreateaPartnership/120 

Unit1客户接受发盘OfferAcceptance/120 

Unit2开具形式发票SendingPI/122 

Unit3订单确认函OrderConfirmationLetter/124 

Unit4感谢客户订货ThankYouforLetterofOrder/128 

PART2签约成交函LetterofSigning/130 

Unit1邀请签约InvitationtoSignUp/130 

Unit2确认收到合同ContractReceivedConfirmation/133 

Unit3合同条款ContractClauses/135 

PART3生产前准备Pre-productionpreparation/138 

Unit1准备样品PreparingSamples/138 

Unit2向供应商下单PlacingOrdertoVendor/144 

CHAP06生产与装运函电 

PART1跟踪生产过程TrackingProductionProcess/148 

Unit1产前变动PreproductionVariation/148 

Unit2告知客户生产情况AdvisingtheProductionStatus/151 

Unit3第三方验厂FactoryAudit/154 

Unit4请第三方验货Applying3rdPartyforInspection/159 

Unit5未通过验货FailureinInspection/162 

Unit6申请重验RequestingaRe-inspection/164 

PART2装运环节ShippingLinks/166 

Unit1讨论装运细节ShippingDetailsDiscussion/166 

Unit2告知客户装运情况KeepingCustomerInformedofShipmentStatus/170 

CHAP07支付结算和信用证 

PART1支付结算事宜PaymentandSettlementMatters/176 

Unit1提供单据并催款DocumentarySubmissionandPaymentPush/176 

Unit2请客户提供银行流水单AskingforBankStatement/179 

Unit3收到客户回应ReceivingtheResponsefromCustomers/181 

Unit4告知客户收到款项InformingClientsofReceivingFunds/184 

PART2关于信用证AboutL/C/186 

Unit1请客户接受信用证差异点ProposingAcceptanceDiscrepancyofL/C/186 

Unit2请客户更改信用证ProposingAmendmenttoL/C/188 

Unit3收到客户回应ReceivingtheResponsefromCustomer/190 

PART3新支付结算方式NewPaymentSettlement/192 

Unit1申请新的付款方式RequestingNewPaymentMethods/192 

Unit2回复新付款方式RespondingtoNewPaymentMethods/195 

CHAP08保险与售后函电 

PART1与保险有关的函电InsuranceLetter/200 

Unit1应记载的内容ContentstobeRecorded/200 

Unit2常用术语和句型CommonTermsandSentences/201 

Unit3样函SampleLetter/202 

PART2往来商议保险条款InsuranceTermsNegotiation/205 

Unit1安排投保事宜ArrangingInsuranceCover/205 

Unit2收到客户回应ReceivingtheResponsefromCustomer/208 

PART3售后跟进函电After-saleandFollow-upLetter/211 

Unit1跟进产品销售情况FollowingupProductSales/211 

Unit2掌握最新市场动向MasteringtheLatestMarketTrends/214 

Unit3提供改进方案SolutionstoDefect/216 

Unit4推荐相关产品RecommendingRelatedProducts/219 

CHAP09投诉与索赔函电 

PART1处理投诉问题HandlingComplaints/222 

Unit1处理数量不足投诉HandlingInsufficinentQuantityComplaints/222 

Unit2处理错发货物投诉HandlingWronglyDeliveryComplaints/225 

Unit3处理品质投诉HandlingQualityComplaints/228 

Unit4处理误期投诉HandlingDeliveryDelayComplaints/232 

Unit5处理服务投诉HandlingServiceComplaints/235 

PART2索赔函电ClaimLetter/238 

Unit1客户提出索赔CompensationClaim/238 

Unit2确定赔款金额DetermineingtheAmountofCompensation/241 

Unit3请求分期赔款AskingforInstallment/243 

Unit4请求延期赔付AskingforDeferredCompensation/245 

Unit5商议代替赔款的方式NegotiationforAlternatives/248 

Unit6拒绝向客户赔款DeclineingaRequestForaClaim/250 

CHAP10其他外贸函电 

PART1日常通知函电DailyInformLetter/254 

Unit1通知邮箱地址变更NoticeonChangeofEmailAddress/254 

Unit2通知公司地址变更NoticeonChangeofCompanyAddress/255 

Unit3通知公司新规定NoticeonChangeofPolicy/257 

Unit4通知离职NoticeonResignation/259 

Unit5通知休假NoticeonHolidayClosing/261 

Unit6通知复工NoticeonReturningtoWork/263 

PART2问候函电GreetingsLetter/265 

Unit1圣诞节问候ChristmasGreetings/265 

Unit2新年祝愿NewYearGreetings/267 

Unit3感恩节问候ThanksgivingGreetings/269 

Unit4开斋节问候EidGreetings/271 

PART3其他函电OtherLetter/273 

Unit1自动回复函AutomaticResponseLetter/273 

Unit2请求客户推荐RequestingaRecommendafionfromCustomer/275 

Unit3生病慰问函GettingWellLetter/277 

Unit4赠送礼物GiftGiving/279 

Unit5升职祝贺PromotionCongratulations/282