Alliance Advantage: The Art of Creating Value Through Partnering 哈佛经济管理书籍 精装
联盟优势：通过合作创造价值的艺术
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作者YVES L AUTOR DOZ、Gary Hamel 著
出版社Perseus
ISBN9780875846163
出版时间1998
装帧精装
纸张胶版纸
页数313页
定价363元
货号L2
上书时间2022-11-28
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- Partnerships between companies receive a great deal of attention from top managers and researchers at the time of their formation. This attention results largely from the common perception that the initial structuring of partnerships and establishment of common goals determines partnership outcomes and success. In Alliance Advantage, Doz and Hamel shift the focus away from deal making to the internal processes within the partnership and the unfolding interactions among partners that play an important and relatively unexplored role in shaping outcomes. Focusing on the underlying reasons why companies enter alliances and the processes by which they continually learn from their interactions and re-evaluate common—and individual—goals, the authors paint a sophisticated picture of alliance dynamics over time. The authors challenge organizations to define their objectives for alliance formulation and consider whether their own corporate culture provides an "alliance ready" atmosphere.
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