Counterintuitive insights about building successful relationships- based on research into human-computer interaction.
Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.
Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.
This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that: Mixing criticism and praise is a wildly ineffective method of evaluation Flattery works-even when the recipient knows it's fake Introverts and extroverts are each best at selling to one of their own Nass's discoveries provide nothing less than a new blueprint for successful human relationships.
图书标准信息
作者 Clifford Nass;Corina Yen
出版社 Current Trade
出版时间 2012-06
ISBN 9781617230042
装帧 其他
开本 其他
纸张 其他
【内容简介】
Counterintuitive insights about building successful relationships-based on research into human-computer interaction. The driver was insistent: "A woman should not be giving directions." Despite the customer service rep's reassurance that the na
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