商务英语精读：册Ⅰ
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作者张中宁
出版社首都经济贸易大学出版社
ISBN9787563820009
出版时间2011-05
装帧平装
开本16开
定价25元
货号7685686
上书时间2024-12-10
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目录
Unit 1 Introduction to Business
Section One：BusinessCommunications
Greetings and Introductions
Section Two：Text
What is Business
Section Thtee：Exercises
Section Four：Biz Fueling Station
Section Five：Business Reading
International Business
Unit 2 Basic Operations of Business
Section One：BusinessCommunications
Accepting an Invitation
Section Two：Text
Basic Operations of Business
Section Three：Exercises
Section Four：Biz Fueling Station
Section Five：Business Reading
HOW to Start a Small Business?
Unit 3 History of Business Development
Section One：BusinessCommunications
Declining an Invitation
Section Two：Text
Early Development of Business
Section Throe：Exercises
Section Four：Biz Fueling Station
Section Five：Business Reading
Brief History of International Business
Unit 4 Current Business Position of China
Section One: Business Communications
Arranging for an Airline Travel
Section Two: Text
Business Environment of China
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Foreign Trade Volume, Surplus Hit Records
Unit 5 Fundamentals of International Trade
Section One: Business Communications
Checking in at an Airport
Section Two: Text
Reasons for International Trade
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Rationale for International Business
Unit 6 Classical Trade Theories
Section One: Business Communications
Going Through the Customs
Section Two: Text
The Theory of Absolute Advantage
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Theory of Comparative Advantage
Unit 7 New Trade Theories
Section One: Business Communications
Meeting at the Airport
Section Two: Text
The Competitive Advantage of Nations
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Theory of International Investment
Unit 8 International Financial Market
Section One: Business Communications
On the Way to the Hotel
Section Two: Text
Market for Currencies
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Chinese Foreign Exchange System
Unit 9 International Banking
Section One: Business Communications
Registration at the Hotel
Section Two: Text
History of Banking
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The World Bank
KEY TO EXERCISES
附录一 全国国际商务英语考试（一级）大纲
附录二 全国国际商务英语考试（一级）样题
附录三 全国国际商务英语考试（一级）样题参考答案
附录四 全国国际商务英语考试（一级）样题听力原文
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《高等院校商务英语专业核心课精品系列教材：商务英语精读（第1册）》在结构、内容编排上多有创新之处。每单元都围绕一个主题，自成体系。同时，各章内容还一脉相承、融会贯通、环环相扣、逻辑严密，使全书构成一个有机的整体。在编写过程中，《高等院校商务英语专业核心课精品系列教材：商务英语精读（第1册）》把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学养综合考虑，为学生今后在商务领域的深入学了基础。
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