当代国际商务函电

图书标准信息

• 作者 杨晋 编
• 出版社 天津大学出版社
• 出版时间 2011-10
• 版次 1
• ISBN 9787561841822
• 定价 34.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 273页
• 字数 443千字
• 正文语种 英语

【内容简介】

《当代国际商务函电》讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例，系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。《当代国际商务函电》适用于双语教学、英语教学以及有一定英语基础的专业人士自学。

【目录】

LessonOneThePrinciplesofEffectiveBusinessCommunication
3.Adoptareader-focusedapproach
5.HaveagoodcommandofEnglish
6.Haveagoodcommandofbusinessknowledge

LessonTwoSelectionofMedia
3.CommLuucationetiquette
4.Considerationsinmediaselection
AbbreviationforInternetCommurucation
SmileyforInternetCommunication
Exercises

LessonThreeThePartsandFormatsofBusinessCorrespondence(Ⅰ)
2.Structureofbusinessletters
3.Formatofbusinessletters
5.Formatofenvelopes
NewWordsandPhrases

LessonFourThePartsandFormatsofBusinessCorrespondence(Ⅱ)
l.lnterofficememorandum
NewWordsandPhrases
LessonFiveResume
4.Formatsandexamplesofaresume
5.Telephoneconversationforinterviewannouncement
NewWordsandPhrases

LessonSixApplicationLetter
2.Writingstrategy
3.Communicationforresults
4.Exampleletters
5.Telephoneconversation
NewWordsandPhrases
UsefulExpressions

LessonSevenEstablishingBusinessRelations
2.Writingstrategy
3.Communicationforresults
4.Exampleletters
5.Telephoneconversation
NewWordsandPhrases
UsefulExpressions

LessonEightStatusInqrury
1.Introduction
3.Communicationforresults
5.Telephoneconversation
……
LessonNineProductInquiryandReply
LessonTenOffer,Counter-OfferandOrder
LessonElevenPaymentTerms
LessonTwelvePaymentbyLetterofCredit
LessonThirteenPackingandShippingMark
LessonFourteenShipment
LessonFifteenInsruance
LessonSixteenComplaintsandClaims
LessonSeventeenAdjustmenttoClaims
LessonEighteenSalesPromotion
LessonNineteenBusinessReport
LessonTwentyBusinessContractsandAgreements
KeytotheExercises
Reference