跨文化商务交际（第2版）窦卫霖
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作者窦卫霖 著
出版社高等教育出版社
ISBN9787040321852
出版时间2011-05
版次2
装帧平装
开本16开
纸张胶版纸
页数393页
字数630千字
上书时间2020-03-24
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作者:窦卫霖 著
出版社：高等教育出版社
出版日期：2011-05-01
ISBN：9787040321852
字数：
页码：393
装帧：平装
开本：16开
商品重量：
《跨文化商务交际（第2版）》共分10章。一至四章以跨文化交际学的基本理论和主要内容为框架，阐述交际与文化的关系、文化价值观对跨文化商务交际的影响，介绍跨文化商务交际过程中文化差异在言语和非言语方面的具体表现。章为概论，介绍交际、跨文化交际和跨文化商务交际的定义、概念、发展及其意义等；第二章着重介绍文化的基本理论和文化价值观研究成果；第三章和第四章分别探讨文化差异在言语交际和非言语交际方面的种种表现。第五至十章运用跨文化交际学的基本理论具体分析几个重要商务实践活动中的文化差异，即跨文化商务写作（第五章）、跨文化商务礼仪（第六章）、跨文化商务谈判（第七章）、跨文化商务营销（第八章）、跨文化商务伦理（第九章）、企业文化和跨文化交际能力培训（第十章）。附录包括练习答案和参考书目。
目录
Chapter 1 Communication： AIntercultural Perspective
nI. Basics of HumaCommunicatio
n1. Needs and Purposes for Communicatio
n2. Definitioof Communicatio
n3. The Scope and Classificatioof Communicatio
n4. The Process of Communicatio
nII. Business Communicatio
n1. Defining Business Communicatio
n2. Internal and External Communicatio
n3. Formal and Informal Communicatio
n4. The Role of CommunicatioiBusiness
nIII. Intercultural Communicatio
n1. Defining the Terms
n2. Intercultural Communicatioas a Phenomeno
n3. Intercultural Communicatioas a Discipline
nIV. Learning Intercultural Business Communicatio
n1. The Importance of Learning IBC
n2. The Complexity iLearning IBC
n3. Intercultural CommunicatioCompetence
nKey Terms
nSummary
nTest Your Knowledge
nApply Your Knowledge
nPractice Your Knowledge
nExpand Your Knowledge
n
Chapter 2 Understanding Cultures and Their Values
nI. The Nature of Culture
n1. Definitions of Culture
n2. Characteristics of Culture
nII. The Basics of Cultural Values
n1. Definitioof Value
n2. Priorities of Cultural Values
nIII. Understanding Cultural Patterns
n1. Kluckholand Strodtbeck's Value Orientations
n2. Hofstede-Bond's Value Dimensions
n3. The GLOBE Study
n4. Hall's High-and Low-Context Orientatio
nKey Terms
nSummary
nTest Your Knowledge
nApply Your Knowledge
nPractice Your Knowledge
nExpand your Knowledge
n
Chapter 3 Comprehending Verbal Communication
nI. The Basics of Language
n1. Language Variations
n2. Moving BetweeLanguages
n3. The Relationship BetweeLanguage and Culture
nII. Meanings of Words
n1. Denotational Meanings and Connotational Meanings
n2. Comparing Chinese and English Word Meanings
nIII. Speech Acts and Politeness Across Cultures
n1. Pragmatic Rules and Politeness
n2. Comparing Chinese and English Speech Acts
nIV. Discourse PatterAcross Cultures
n1. Cultural Thought Patterns （CTPs）
n2. Comparing Chinese and English Discourse Patterns
nV. Verbal Styles
n1. Characteristics of Verbal Styles
n2. Comparing Chinese and English Verbal Styles
n……
nChapter 4 Perceiving Nonverbal Communication
nChapter 5 Intercultural Business Writing
nChapter 6 Intercultural Business Etiquette and Protocol
nChapter 7 Intercultural Business Negotiation
nChapter 8 Intercultural Marketing Communication
nChapter 9 Intercultural Issues iMNXS
nKey to Exercises
nBibligraphy
nKey Terms
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