职通商务英语听说教程3

图书标准信息

• 作者 刘亚琴 著
• 出版社 高等教育出版社
• 出版时间 2011-06
• 版次 1
• ISBN 9787040318166
• 定价 49.90元
• 装帧 平装
• 开本 16开
• 纸张 其他
• 页数 233页

【内容简介】

《职通商务英语听说教程3》通过分析高职高专商贸类专业工作岗位对应聘者英语应用能力的需求，旨在帮助使用者“提高语言技能，拓展商务知识”。本套教材从高职高专学生的实际水平出发，从语言的基本单位入手，合理安排了商务材料在三册书中的比例，突出实践环节，重视能力培养。

【目录】

Chapter1SeekingforPotentialClients
Unit1FirstBusinessContact
SectionⅠLead-in
SectionⅡBusinessScenes
Part1FirstContact
Part2DiscussinginDetail
Part3PotentialClientAnalysis
SectionⅢDataBank
SectionⅣLeisureTime
Unit2B2BCommunication
SectionⅠLead-in
SectionⅡBusinessScenes
Part1MakingaBusinessCall
Part2CompanyVisit
Part3MakingaBusinessAppointment
SectionⅢDataBank
SectionⅣLeisureTime
Unit3ProductPresentation
SectionⅠLead-in
SectionⅡBusinessScenes
Part1AtaFair
Part2IntheShowroom
Part3TheProductLaunch
SectionⅠDataBank
SectionⅡLeisureTime

Chapter2BusinessConsultation
Unit4EnquiriesandReplies
SectionⅠLead-in
SectionⅡBusinessScenes
Part1IntheShowroom
Part2OverthePhone
Part3OntheFactoryTour
SectionⅢDataBank
SectionⅣLeisureTime
Unit5OffersandCounter-offers
SectionⅠLead-in
SectionⅡBusinessScenes
Part1LoweringthePrices
Part2OfferingDiscounts
Part3IncreasingAgencyCommissions
SectionⅢDataBank
SectionⅣLeisureTime

Chapter3BusinessNegotiation
Unit6TermsofCommodity
SectionⅠLead-in
SectionⅡBusinessScenes
PartIQualityControl
Part2PackingNegotiation
Part3QuantityNegotiation
SectionⅢDataBank
SectionⅣLeisureTime
Unit7TransportationandInsurance
SectionⅠLead-in
SectionⅡBusinessScenes
Part1Transportation
Part2Delivery
Part3Insurance
SectionⅢDataBank
SectionⅣLeisureTime
Unit8PricingandPayment
SectionⅠLead-in
SectionⅡBusinessScenes
Part1InitialHaggling
Part2NegotiatinginDetail
Part3TermsofPayment
SectionⅢDataBank
SectionIVLeisureTime

Chapten4ConclusionoftheContract
Unit9PlacinganOrder
SectionⅠLead-in
SectionⅡBusinessScenes
Part1TrialOrder
Part2RepeatOrder
Part3TelephoneOrder
SectionⅢDataBank
SectionⅣLeisureTime
Unit10SigningtheContract
SectionⅠLead-in
SectionⅡBusinessScenes
Part1DrawingupaDraftContract
Part2AlternatingtheContract
Part3SigningandContract
SectionⅢDataBank
SectionⅣLeisureTime
Unit11Quiz
Unit12DeclaringatCustoms
SectionⅠLead-in
SectionⅡBusinessScenes
Part1CustomsFormalities
Part2HSCode
Part3DeclarationDocuments
SectionⅢDataBank
SectionⅣLeisureTime

Chapter5PostContractActions
Unit13After-salesService
SectionⅠLead-in
SectionⅡBusinessScenes
Part1IntroductiontoService
Part2CustomerService
Part3CustomerFeedback
SectionⅢDataBank
SectionⅣLeisureTime
Unit14ComplaintsandClaims
SectionⅠLead-in
SectionⅡBusinessScenes
Part1MakingComplaints
Part2RejectingClaims
Part3AcceptingClaims
SectionⅢDataBank
SectionⅣLeisureTime

Chapter6OtherTradeForms
Unit15Agency
SectionⅠLead-in
SectionⅡBusinessScenes
Part1NegotiationonSoleAgentAgreement
Part2RequirementsofSoleAgency
Part3SigningtheSoleAgentAgreement
SectionⅢDataBank
SectionⅣLeisureTime
Unit16BidsandTenders
SectionⅠLead-in
SectionⅡBusinessScenes
Part1CallingforaBid
Part2SubmittingaBid
Part3ConcludingaTender
SectionⅢDataBank
SectionⅣLeisureTime

Chapter7BusinessSkillsinInternationalTrade
Unit17BusinessEtiquette
SectionⅡLead-in
SectionⅡBusinessScenes
Part1PersonalEtiquette
Part2BusinessEtiquette
Part3Cross-culturalCommunication
SectionⅢDataBank
SectionⅣLeisureTime
Unit18PresentationSkills
SectionⅠLead-in
SectionⅡBusinessScenes
Part1MakingaStart
Part2KeyFactorsofaSuccessfulPresentation
Part3FinishingOff
SectionⅢDataBank
SectionⅣLeisureTime
Unit19SkillsforSuccessfulNegotiation
SectionⅠLead-in
SectionⅡBusinessScenes
Part1DifferentNegotiatingStylesofDifferentCultures
Part2ProperBehaviorsinNegotiation
Part3NegotiationStrategies
SectionⅢDataBank
SectionⅣLeisureTime
Unit20FinalTest
WordsandExpressions