高等院校双语教学适用教材：经管研究方法

图书标准信息

• 作者 珀威兹·加瑞 著
• 出版社 东北财经大学出版社
• 出版时间 2007-06
• 版次 1
• ISBN 9787810849753
• 定价 32.00元
• 装帧 平装
• 开本 16开
• 纸张 其他
• 页数 246页
• 正文语种 简体中文，英语
• 丛书 高等院校双语教学适用教材

【内容简介】

本书的目的旨在帮助学生消除那种认为研究”太过于科学化”或“太抽象”的错误观念；帮助学生了解科学与研究的语言及方法；帮助他们懂得那些结构合理与论证恰当的报告是如何比那些仅以实践方法或常识为基础的报告更令人信服和更可靠的；综合并简化研究过程．为学生提供实践指南，这样他们就能够有效地完成研究项目．写出好的论文和项目报告。

【目录】

PartⅠChallengesandambiguitiesofbusinessresearch
1Introduction
1.1Purpose
1.2Readership
1.3Ontheuseofthebook
2Researchinbusinessstudies
2.1Whywedoresearch
2.2Researchversuscommonsense
2.3Differentresearchorientations
2.4Inductionanddeduction
2.5Whatcomesfirst：theoryordata?
2.6Knowledgeskillsandresearch
2.7Whyresearchneverstops
2.8Researchandethics
Furtherreading
Questions
Exercises
PartⅡTheresearchprocess
3Theresearchprocess
3.1Theprocessperspective
3.2Levelsofresearch
3.3Researchandknowledge
3.4Whatcomesfirst：theoryorresearch?
3.5Someimportantconcepts
3.6Concludingremarks
Furtherreading
Questions
Exercises
4Researchproblems
4.1Researchideas
4.2Wrestlingwithresearchproblems
4.3Modelsinresearch
4.4Theroleofreviewingpastliterature
Furtherreading
Questions
Exercises
5Researchdesign
5.1Thedesignproblem
5.2Problemstructureandresearchdesign
5.3Theproblemofcause
5.4Theclassicexperiment
5.5Validitythreats
5.6Otherresearchdesigns
5.7Requirementsinresearchdesign
Furtherreading
Questions
Exercises
6Measurements
6.1Definingmeasurement
6.2Levels（scales）ofmeasurement
6.3Validityandreliabilityinmeasurements
6.4Improvingyourmeasurements
6.5Measurementsinqualitativeresearch
Furtherreading
Questions
Exercises
7Datasources
7.1Secondarydata
7.2Primarydata
Furtherreading
Questions
Exercises
8Datacollection
8.1Qualitativeversusquantitativemethods
8.2Whentousequalitativemethods
8.3Observations
8.4Communication
8.5Surveys
8.6Interviews
8.7Focusgroups
Furtherreading
Questions
Exercises
9Samplinginempiricalresearch
9.1Whytakesamples?
9.2Samplingprocedures
9.3Probabilitysamples
9.4Determiningsamplesize
9.5Samplinginqualitativeresearch
Furtherreading
Questions
Exercises
10Preparationandanalysisofdata
10.1Editingandcoding
10.2Theroleofstatistics
10.3Analysingonevariable
10.4Cross-tabulation
10.5Testofhypotheses
10.6Useofcomputersinresearch
Furtherreading
Questions
Exercises
PartⅢImplementation
11Quantitativedataanalysis
11.1Examiningdifferences
11.2Relationship（covariation）betweenvariables
11.3Explainingandpredictingrelationshipsbetweenvariables
11.4Datareduction，structureanddimensions
11.5Additionalmethods
Furtherreading
Questions
Exercises
12Qualitativedataanalysis
12.1Characteristicsofqualitativeresearch
12.2Qualitativedata
12.3Analyticalprocedures
12.4Interpretation
12.5Strategiesforqualitativeanalysis
12.6Quantifyingqualitativedata
12.7Validityinqualitativeresearch
12.8Analysisofcross-culturaldata
12.9Useofcomputersinqualitativeresearch
12.10Casestudiesandtriangulation
Furtherreading
Questions
Exercises
13Writingthefinalreport
13.1Purposeandimportanceofawrittenpresentation
13.2Guidelines
13.3Structureofthereport
13.4Oralpresentation
13.5Writingforpublication
Furtherreading
Questions
Exercises
References