商务英语案例教程
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作者夏蓓蓓
出版社东华大学出版社
ISBN9787566917270
出版时间2020-04
装帧平装
开本16开
纸张胶版纸
定价45元
货号28973370
上书时间2024-07-13
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【内容简介】:
商务英语课程的一大特点在于商务知识和英语语言的密切结合，案例教学是商务英语的重要教学方法。案例教学重现商务场景，让学生置身案例之中，结合一定的管理、金融，营销等跨学科知识分析各种成功、失败或者两难的案例，通过自身的思考运用英语语言与同伴沟通，从而丰富自己的知识，加强人际的沟通能力。
本教程共计10个单元，内容涉及招聘、品牌、新市场、营销、质量管理、 员工激励、商业道德、危机管理、领导力和创新。每个单元围绕一个主题，有不同的任务供课堂选择，如词汇、阅读、听力、演讲、讨论、写作等。案例的选取放眼国际，充分利用网络资源以及商科类教学案例，从真实案例入手，紧跟时代发展的步伐，力争突出商务英语知识与商务案例分析相结合，理论与实践相结合，让学生在具体的语境中进行相关语言和商务技能的学习，锻炼批判性思维和创造性思维提高英语语言能力和解决实际商务问题的能力。
【作者简介】:
夏蓓蓓
博士，现任上海对外经贸大学国际商务外语学院副教授，硕士生导师。主要从事商务英语、教师教育、双语教学的研究，主讲商务英语口译、项目英语等课程。
【目录】:
Unit 1 recruitment
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 2 Branding
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 3 New Market
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 4 Marketing
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 5 Quality Management
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 6 Staff Motivation
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 7 Business Ethics
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 8 Crisis Management
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 9 Leadership
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 10 Innovation
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Keys
Unit 1 recruitment
Unit 2 Branding
Unit 3 New Market
Unit 4 Marketing
Unit 5 Quality Management
Unit 6 Staff Motivation
Unit 7 Business Ethics
Unit 8 Crisis Management
Unit 9 Leadership
Unit 10 Innovation
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