商务英语写作（第2版）
全新正版现货
￥ 44.5 6.8折 ￥ 65 全新
仅1件
四川成都
认证卖家担保交易快速发货售后保障
作者李细平
出版社清华大学出版社
ISBN9787302644040
出版时间2023-10
装帧平装
开本16开
纸张胶版纸
定价65元
货号29640600
上书时间2024-07-06
- 在售商品 暂无
- 平均发货时间 16小时
- 好评率 暂无
商品详情
- 品相描述：全新
- 正版全新
- 商品描述
-
【编辑推荐】:
《商务英语写作（第2版）》基本囊括现代涉外公司(企业)常用的商务文书的格式、写作要点和参考范例，可作为日常商务写作参考工具书。书中提供了大量国内外的经典范例，便于读者举一反三、触类旁通。本书整体内容按照从易到难、从简到繁、从一般到特殊的原则循序渐进组织内容、编排有序、条理清晰，符合读者的认知规律。
【内容简介】:
《商务英语写作（第2版）》共分为18章。第1～2章主要介绍了商务英语文书写作应遵循的原则和常用的写作技巧，力求使读者认识商务英语文书的整体特色；第3～18章立足于提高读者商务英语文书的表达能力，较详尽地介绍了常用商务英语文书的类型、格式、写作技巧及其习惯表达。《商务英语写作（第2版）》基本囊括现代涉外公司(企业)常用的商务英语文书的格式、方法和参考范例，如行政文书、事务文书、经贸文书等，涉及通知、启事、海报、便条、票据、备忘录、会议议程、会议记录、产品介绍、证明、证书、贺卡、名片、请帖、招标书、投标书、合同、商务报告、商务建议书、致辞和商务书信格式等内容。
【作者简介】:
李细平，经济学硕士，湖南对外经济贸易职业学院教授。获评为省专业带头人、教学团队带头人。已主持省以上教学质量与教学改革工程项目6项，其中，国家1项。共获省以上教学科研荣誉14项，其中教研、教学成果奖3项、专业比赛一等奖1项。已主持省以上资助科研项目8项，其中省教育规划一般课题4项，省社科基金一般课题2项，英语教指委一般课题2项。出版教材8部。
【目录】:
Chapter 1 General Principles of Business Writing 1
I. Courtesy 1
II. Conciseness 2
III. Clarity 3
IV. Completeness 3
V. Correctness 4
VI. Concreteness 4
VII. Consideration 4
【Skill Training Exercises】: 5
I. Answer the following questions. 5
II. Compare the following pairs of sentences, choose the better one and state your reason. 5
III. Rewrite the following sentences to achieve conciseness. 6
IV. Rewrite each sentence in order to convey its meaning more courteously. 6
Chapter 2 Skills of Business English Writing 7
I. Selecting words 7
II. Developing effective sentences 11
III. Effective paragraph development 14
IV. Other skills 15
【Skill Training Exercises】: 18
I. Fill in the blanks with suitable transitional words. 18
II. Improve the following sentences according to the skills you’ve learnt in this chapter. 18
III. Rewrite the following sentences in a simpler and more concrete way. 19
Chapter 3 Notice 21
【Sample Analysis】: 21
【Knowledge Induction】: 22
I. The use and feature of a notice 22
II. The types of notices 22
III. The format of a notice in general 23
IV. The format of notices giving instruction of some items 23
V. The format of notices giving information to the public 25
【Skill Training Task】: 29
Chapter 4 Poster 31
【Sample Analysis】: 31
【Knowledge Induction】: 33
I. The use and feature of a poster 33
II.The format of a poster 33
【Skill Training Task】: 41
Chapter 5 Notes and Bills 43
【Sample Analysis】: 43
【Knowledge Induction】: 44
I. Notes 44
II. Bills 47
【Skill Training Task】: 50
Chapter 6 Memorandum 51
【Sample Analysis】: 51
【Knowledge Induction】: 53
I. The use and feature of memos 53
II. The format of memos 54
【Skill Training Task】: 61
Chapter 7 Agenda 63
【Sample Analysis】: 63
【Knowledge Induction】: 64
I. The use of agenda 64
II. The format of agenda 64
【Skill Training Task】: 80
Chapter 8 The Minutes of a Meeting 85
【Sample Analysis】: 85
【Knowledge Induction】: 90
I. The use and requirements of minutes of a meeting 90
II. The format of minutes of a meeting 91
III. Types of the minutes of the meeting 92
【Skill Training Task】: 100
Chapter 9 Product’s Instruction 103
【Sample Analysis】: 103
【Knowledge Induction】: 106
I. The use and feature of a product’s instruction 106
II. The content of an instruction 107
【Skill Training Task】: 111
Chapter 10 Certificate 113
【Sample Analysis】: 113
【Knowledge Induction】: 114
I. The basic knowledge of certificate 114
II. The format of certificate 114
【Skill Training Task】: 123
Chapter 11 Cards 125
【Sample Analysis】: 125
【Knowledge Induction】: 126
I. The format of invitation cards 126
II. The format of congratulation/greeting cards 129
III. The format of business cards 129
【Skill Training Task】: 133
Chapter 12 Invitation for Bids and Pre-qualification 135
【Sample Analysis】: 135
【Knowledge Induction】: 140
I. The use of invitation for bids and prequalification 140
II. The format of invitation for bids and prequalification 140
【Skill Training Task】: 154
Chapter 13 Bidding Forms 157
【Sample Analysis】: 157
【Knowledge Induction】: 159
I. The use of a bid 159
II. The content of the form of bid 160
III. The format of form of bid 160
【Skill Training Task】: 170
Chapter 14 Contract 173
【Sample Analysis】: 173
【Knowledge Induction】: 176
I. The use of contracts 176
II. The format of contracts 177
III. Types of contracts 178
【Skill Training Task】: 186
Chapter 15 Business Reports 189
【Sample Analysis】: 189
【Knowledge Induction】: 191
I. The use and category of a business report 191
II. The format of different business reports 191
【Skill Training Task】: 202
Chapter 16 Business Proposals 207
【Sample Analysis】: 207
【Knowledge Induction】: 209
I. The use and category of business proposals 209
II. The format of different business proposals 209
【Skill Training Task】: 222
Chapter 17 Speech 225
【Sample Analysis】: 225
【Knowledge Induction】: 227
I. The use and feature of a speech 227
II. The format of a speech 227
III.Types of speeches 228
【Skill Training Task】: 236
Chapter 18 The Layout of a Business Letter 239
【Sample Analysis】: 239
【Knowledge Induction】: 241
I. The structure of a business letter 241
II. The format of a business letter 247
III. Envelop addressing 251
【Skill Training Task】: 254
Appendix I Names of Common Companies, Enterprises and Stores 257
Appendix II Names of Common Positions and Titles 263
Appendix III 常见英文标点符号用法指南 269
Appendix IV Reference for Tasks 277
Appendix V 商务英语常用缩略语表 301
参考书目 336
相关推荐
— 没有更多了 —
以下为对购买帮助不大的评价