Chapter 1 General Principles of Business Writing 1 I. Courtesy 1 II. Conciseness 2 III. Clarity 3 IV. Completeness 3 V. Correctness 4 VI. Concreteness 4 VII. Consideration 4
【Skill Training Exercises】: 5 I. Answer the following questions. 5 II. Compare the following pairs of sentences, choose the better one and state your reason. 5 III. Rewrite the following sentences to achieve conciseness. 6 IV. Rewrite each sentence in order to convey its meaning more courteously. 6 Chapter 2 Skills of Business English Writing 7 I. Selecting words 7 II. Developing effective sentences 11 III. Effective paragraph development 14 IV. Other skills 15
【Skill Training Exercises】: 18 I. Fill in the blanks with suitable transitional words. 18 II. Improve the following sentences according to the skills you’ve learnt in this chapter. 18 III. Rewrite the following sentences in a simpler and more concrete way. 19 Chapter 3 Notice 21
【Sample Analysis】: 21
【Knowledge Induction】: 22 I. The use and feature of a notice 22 II. The types of notices 22 III. The format of a notice in general 23 IV. The format of notices giving instruction of some items 23 V. The format of notices giving information to the public 25
【Skill Training Task】: 29 Chapter 4 Poster 31
【Sample Analysis】: 31
【Knowledge Induction】: 33 I. The use and feature of a poster 33 II.The format of a poster 33
【Skill Training Task】: 41 Chapter 5 Notes and Bills 43
【Sample Analysis】: 43
【Knowledge Induction】: 44 I. Notes 44 II. Bills 47
【Skill Training Task】: 50 Chapter 6 Memorandum 51
【Sample Analysis】: 51
【Knowledge Induction】: 53 I. The use and feature of memos 53 II. The format of memos 54
【Skill Training Task】: 61 Chapter 7 Agenda 63
【Sample Analysis】: 63
【Knowledge Induction】: 64 I. The use of agenda 64 II. The format of agenda 64
【Skill Training Task】: 80 Chapter 8 The Minutes of a Meeting 85
【Sample Analysis】: 85
【Knowledge Induction】: 90 I. The use and requirements of minutes of a meeting 90 II. The format of minutes of a meeting 91 III. Types of the minutes of the meeting 92
【Skill Training Task】: 100 Chapter 9 Product’s Instruction 103
【Sample Analysis】: 103
【Knowledge Induction】: 106 I. The use and feature of a product’s instruction 106 II. The content of an instruction 107
【Skill Training Task】: 111 Chapter 10 Certificate 113
【Sample Analysis】: 113
【Knowledge Induction】: 114 I. The basic knowledge of certificate 114 II. The format of certificate 114
【Skill Training Task】: 123 Chapter 11 Cards 125
【Sample Analysis】: 125
【Knowledge Induction】: 126 I. The format of invitation cards 126 II. The format of congratulation/greeting cards 129 III. The format of business cards 129
【Skill Training Task】: 133 Chapter 12 Invitation for Bids and Pre-qualification 135
【Sample Analysis】: 135
【Knowledge Induction】: 140 I. The use of invitation for bids and prequalification 140 II. The format of invitation for bids and prequalification 140
【Skill Training Task】: 154 Chapter 13 Bidding Forms 157
【Sample Analysis】: 157
【Knowledge Induction】: 159 I. The use of a bid 159 II. The content of the form of bid 160 III. The format of form of bid 160
【Skill Training Task】: 170 Chapter 14 Contract 173
【Sample Analysis】: 173
【Knowledge Induction】: 176 I. The use of contracts 176 II. The format of contracts 177 III. Types of contracts 178
【Skill Training Task】: 186 Chapter 15 Business Reports 189
【Sample Analysis】: 189
【Knowledge Induction】: 191 I. The use and category of a business report 191 II. The format of different business reports 191
【Skill Training Task】: 202 Chapter 16 Business Proposals 207
【Sample Analysis】: 207
【Knowledge Induction】: 209 I. The use and category of business proposals 209 II. The format of different business proposals 209
【Skill Training Task】: 222 Chapter 17 Speech 225
【Sample Analysis】: 225
【Knowledge Induction】: 227 I. The use and feature of a speech 227 II. The format of a speech 227 III.Types of speeches 228
【Skill Training Task】: 236 Chapter 18 The Layout of a Business Letter 239
【Sample Analysis】: 239
【Knowledge Induction】: 241 I. The structure of a business letter 241 II. The format of a business letter 247 III. Envelop addressing 251
【Skill Training Task】: 254 Appendix I Names of Common Companies, Enterprises and Stores 257 Appendix II Names of Common Positions and Titles 263 Appendix III 常见英文标点符号用法指南 269 Appendix IV Reference for Tasks 277 Appendix V 商务英语常用缩略语表 301 参考书目 336
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