Hug Your Customers
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20
九品
仅1件
作者Jack Mitchell 著
出版社Hyperion
出版时间2003-06
装帧精装
货号D11
上书时间2024-03-12
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- 品相描述:九品
图书标准信息
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作者
Jack Mitchell 著
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出版社
Hyperion
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出版时间
2003-06
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ISBN
9781401300340
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定价
285.00元
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装帧
精装
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开本
其他
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纸张
其他
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页数
304页
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正文语种
英语
- 【内容简介】
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Amasterofcustomerservicerevealshissecretsfordevelopinglong-lastingbusinessrelationshipsandcustomerloyalty."Weshowerourcustomerswithattention.There'snodoubtinmymindthatourphilosophycanbeappliedtosellingjustaboutanything—fromaircraftenginestobeanbags."(JackMitchell)Theonlywaytostayinbusinessiswithcustomers,andJackMitchellknowshowtoattractthem,andhowtokeepthem.
Hehasadeceptivelysimplebutwinningrelationshipapproachtocustomerservice—thatarelationshipisattheheartofeverytransaction.Jack'sbusinessphilosophyisbasedon"hugs"—personaltouchesthatimpressandsatisfythecustomer,suchas:—Rememberingthenameofyourcustomer'sdog
—Callingacustomertomakesurehe'ssatisfiedafterapurchase
—Havinga"kids'corner"withTV,books,andtreats
—Knowingyourcustomersgolfhandicap
—Introducingcustomerstobusinesscontacts
—LettingyourcustomeruseyourofficetomakeapersonalphonecallThisisaproventheory—huggingworks!Mitchells/Richardsachievesamongthehighestmarginsinitsindustry,aswellasamazingcustomerloyalty.Completewithanecdotesthatexemplifyoutstandingcustomerservice,HugYourCustomersshowshowanybusinesscanadaptthishuggingphilosophytoattractgreatstaff,lowermarketingcosts,andmaintainhighergrossmarginsandlong-termrevenues.Atatimewhencustomerservicehasbecomethedifferencebetweensuccessandfailure,HugYourCustomersshowshowJack'sone-of-a-kindphilosophybringstheresultsyou'relookingfor.
- 【作者简介】
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JackMitchellistheCEOofMitchells/Richards,twoofthemostsuccessfulclothingstoresinthebusiness.Heandhiswife,Linda,liveinWilton,Connecticut,wheretheyraisetheirfoursons.
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