商务英语精读（第三册）
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四川成都
认证卖家担保交易快速发货售后保障
作者主编张中宁
出版社首都经济贸易大学出版社
ISBN9787563820429
出版时间2013-01
装帧平装
开本16开
纸张胶版纸
定价28元
货号23060251
上书时间2024-07-24
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【内容简介】:
张中宁编著的《商务英语精读(第3册高等院校商务英语专业核心课精品系列教材)》以外贸企业和跨国公司从事国际商务活动时所经历的各个环节为主线，以它们的经营活动所面临的内外环境、所涉及的因素为纲，以既阐述国际商务知识，又培养英语语言能力和跨文化商务交际能力为指导思想，真实地再现这类企业从事国际商务活动的自然流程。
【目录】:
Unit 1 Motivations to Go Abroad Section One: Business Communications Making an Offer Section Two: Text Motivations to Go Abroad Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Concerns and Problems of Going InternationalUnit 2 International Market Research Section One: Business Communications Doing Business in China Section Two : Text International Market Research Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Market Research in ManagementUnit 3 Determining Research Objectives Section One: Business Communications Decision Making in China Section Two: Text Determining Research Objectives Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Using Aims and Objectives to Create a Business Strategy --Experience From KelloggUnit 4 What Is Marketing Section One: Business Communications Product Presentation Section Two : Text Marketing Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Marketing Is All Around UsUnit 5 The Marketing Process Section One: Business Communications Marketing Strategy Section Two: Text The Marketing Mix Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Market SegmentationUnit 6 Target Market Selection Section One: Business Communications Developing a New Market Section Two : Text How to Select Target Market Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Estimating Market PotentialUnit 7 Marketing in the 21st Century Section One: Business Communications Counter-Offer Section Two: Text Global Marketing in the Twenty-first Century Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Managing the Marketing EffortsUnit 8 Business Negotiation Section One: Business Communications Meeting a Trade Delegation Section Two: Text Steps of Business Negotiation Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Negotiating SkillsUnit 9 Establishment of Contract Section One: Business Communications Contract Negotiation -- Price Section Two: Text Fundamentals of a Contract Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Breach of ContractKEY TO EXERCISES 附录一 全国国际商务英语考试（二）大纲附录二 全国国际商务英语考试（二）样题附录三 全国国际商务英语考试（二）口试样卷附录四 全国国际商务英语考试（二）样题参考答案附录五 全国国际商务英语考试（二）样题听力原文
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