【目录】: CHAPTER ONE Introduction to News and the Medium I. News II. News Values III. Hard News and Soft News IV. Media V. Newspapers and Magazines in USA and UK VI. News Agency CHAPTER TWO Introduction to Sections of Medium Sections of a Newspaper CHAPTER THREE Understanding News Headline I. Knowing Newspaper Headline II. Features of the English Newspaper Headline III. News Headline Grammar IV. Rhetorical Devices Of English Newspaper Headline V. Different Types of Newspaper Headline VI. Headline Vocabulary CHAPTER FOUR Readihg News Lead I. News Lead and Summary Sentence II. Direct Lead III. Delayed Lead IV. The Inverted Pyramid Form V. Understanding News Lead CHAPTER FIVE Different News Types I. News Types II. The Layout of Newspaper CHAPTER SIX Advertisement Reading I. Features of Advertising English I1. Classified Advertisements II1. Cultural Differences in Advertising Texts CHAPTER SEVEN Methods of News Reading Critical Reading CHAPTER EIGHT Introduction to Internet News Reading I. The Superiority of Internet as a Mass Medium II. Linguistic Features of Internet News III. The layout of Newspaper Website IV. How to Search News on the Internet CHAPTER NINE English-Chinese News Translation I. Translating News Headlines II. Translating News Leads III. Translating News Body IV. Cultural Awareness in English-Chinese News Translation CHAPTER TEN Introduction to English Newspaper Formats I. Broadsheet II. Tabloid--A sensational, Gossip-filled Newspaper III. Compact Newspaper--Tabloid Format Newspaper IV. Berliner (format) V. Switch to Smaller Sizes CHAPTER ELEVEN NewMedia I. Interactivity and New Media II. Microblog--an Information Platform of New Media Era III. Twitter &Sina' s Weibo IV. Viber and Wechat V. Newspapers in New Media Context CHAPTER TWELVE Making a Newspaper I. Technical Support II. Making Your Own Classroom Paper III. Resources CHAPTER THIRTEEN Selected News Stories APPENDIX Journalistic Vocabulary
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