目 录 Module One Travel Services 1 Unit 1 Tourism and Tourism Industry 3 Passage A Tourism Industry 4 Passage B Tourism in China 8 Writing: Resume简历 13 Supplementary Reading 16 Unit 2 Travel Agency 19 Passage A Travel Agency 20 Passage B Tour Guide 25 Writing: Welcome Speech欢迎词 30 Supplementary Reading 32 Unit 3 Online Travel Service 35 Passage A Booming Time for Online Travel Services 36 Passage B How is Technology Transforming Chinese Tourism 41 Writing: Visa Application and Invitation签证的申请与邀请 47 Supplementary Reading 54 Module Two Hospitality 57 Unit 4 Hospitality Industry 59 Passage A The Hospitality Industry 60 Passage B Club Med 65 Writing: Reservation Letter预订信 69 Supplementary Reading 72 Unit 5 Food and Beverage Services 75 Passage A Chinese Cuisine 76 Passage B Western Cuisine 82 Writing: Menu菜单 87 Supplementary Reading 90 Module Three Tourist Attractions 93 Unit 6 Tourism Product 95 Passage A Types of Tourism 96 Passage B Customized Tour 101 Writing: Tourism Advertisement and Brochure旅游广告与 宣传册 107 Supplementary Reading 109 Unit 7 Tourist Attractions 112 Passage A World Heritage 113 Passage B Mount Huangshan 118 Writing: Tour Commentary 导游词 123 Supplementary Reading 126 Unit 8 Cruising 128 Passage A An Introduction of Cruising 129 Passage B Carnival Cruise 134 Writing: Tour Itinerary旅游线路 138 Supplementary Reading 143 Module Four MICE 145 Unit 9 Introduction to MICE 147 Passage A MICE 148 Passage B Incentive Travel 153 Writing: Other forms in Tourism旅游 其他相关表格 158 Supplementary Reading 161 Unit 10 Canton Fair 164 Passage A Canton Fair 165 Passage B Travel Services for MICE 170 Writing: Tour Contract旅游合同 175 Supplementary Reading 182 Module Five Traditional Chinese Culture 185 Unit 11 Traditional Chinese Culture and Festivals 187 Passage A A Glimpse of Traditional Chinese Culture 188 Passage B A Brief Introduction to Traditional Chinese Festivals 195 Writing: Farewell Speech 欢送词 202 Supplementary Reading 204 Unit 12 Chinese Arts 207 Passage A Peking Opera 208 Passage B Chinese Calligraphy 213 Writing: Tourism Questionnaire 旅游 调查问卷 219 Supplementary Reading 223 参考文献 227
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