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跨沟通与管理(第9版双语版) 管理实务作者新华正版

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库存32件

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作者作者

出版社人民邮电出版社

ISBN9787115408730

出版时间2016-02

版次1

装帧其他

开本16

页数180页

字数250千字

定价38元

货号xhwx_1201245955

上书时间2024-09-28

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商品详情

品相描述：全新: 正版特价新书

商品描述: 目录：

1the meanings and dimensions of culture 2
the world of international management: the cultural
roots of toyotas quality crisis 2
the nature of culture 4
cultural diversity 5
values in culture 9
value differences and similarities across cultures 9
values in transition 10
cultural dimensions 12
hofstede 12
trompenaars 19
integrating culture and management: the globe project 28
culture and management 29
globes cultural dimensions 30
globe country analysis 30
the world of international management-revisited 33
summary of key points 33
key terms 34
review and discussion questions 34
inter exercise: renault-nissan in south africa 35
in the international spotlight: south africa 36
2 managing across cultures 38
the world of international management: apple v. samsung:
paring corporate culture 38
the strategy for managing across cultures 40
strategic predisitions 41
meeting the challenge 42
cross-cultural differences and similarities 45
parochialism and simplification 45
similarities across cultures 48
many differences across cultures 48
cultural differences in selected countries and regions 52
doing business in china 53
doing business in russia 55
doing business in india 57
doing business in france 58
doing business in brazil 59
doing business in arab countries 60
the world of international management-revisited 62
summary of key points 63
key terms 63
review and discussion questions 63
inter exercise: haiers approach 63
in the international spotlight: meco 64
3 organizational cultures and diversity 66
the world of international management: managing
culture and diversity in global teams 66
the nature of organizational culture 68
definition and characteristics 69
interaction between national and organizational cultures 70
organizational cultures in mncs 74
family culture 76
eiffel tower culture 76
guided missile culture 77
incubator culture 78
managing multiculturalism and diversity 80
phases of multicultural development 80
types of multiculturalism 82
potential problems associated with diversity 84
advantages of diversity 85
buil multicultural team effectiveness 86
the world of international management-revisited 88
summary of key points 88
key terms 89
review and discussion questions 89
inter exercise: lenovos international focus 89
in the international spotlight: japan 91
4 cross-cultural munication and negotiation 92
the world of international management:
offshoring culture and munication 92
the overall munication process 95
verbal munication styles 95
interpretation of munications 98
munication flows 99
downward munication 99
upward munication 101
munication barriers 102
language barriers 102
perceptual barriers 105
the impact of culture 107
nonverbal munication 109
achieving munication effectiveness 112
improve feedback systems 112
provide language training 112
provide cultural training 113
increase flebility and cooperation 113
managing cross-cultural negotiations 115
types of negotiation 115
the negotiation process 116
cultural differences affecting negotiations 117
negotiation tactics 120
negotiating for mutual benefit 121
bargaining behaviors 123
the world of international management-revisited 126
summary of key points 127
key terms 127
review and discussion questions 128
inter exercise: working effectively at toyota 128
in the international spotlight: china 129
brief integrative case 1.1: coca-cola in india 130
brief integrative case 1.2: danones wrangle with wahaha 136
in-depth integrative case 1.1a: euro disneyland 142
in-depth integrative case 1.1b: beyond tokyo: disneys expansion in asia 152
in-depth integrative case 1.2: walmarts global strategies 156
endnotes 165
glossary 175

内容简介：

跨沟通与管理（第9版，双语版）选自弗雷德卢森斯的internationalmanagement:culturetrategyandbehavior2015年的第9版。在优选化背景下，跨管理是所有跨国组织以及跨国管理者的重要议题。跨沟通与管理（第9版，双语版）的作者关注并尊重差异，同时又融入当代全新的跨管理的研究成果和实践经验。跨沟通与管理（第9版，双语版）共分为四章：的意义和维度；跨管理；组织与组织多样；跨沟通与谈判。全文论述深入浅出，可读、实践强。对所有标题加了中文注释后，让读者可以迅速阅读并抓住主旨。