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外贸英语函电大中专高职外语新华正版

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作者作者

出版社北京大学出版社

ISBN9787301180167

出版时间2011-02

版次1

装帧平装

开本16开

页数221页

字数336千字

定价28元

货号xhwx_11716034

上书时间2023-12-23

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九年老店

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商品详情

品相描述：全新: 正版特价新书

商品描述: 目录：

chapter 1 basic knowledge and layout of a business letter

chapter 2 establishing business relations

task 1 establishment of business relations

task 2 credit & status enquiries

chapter 3 enquiry and reply

task 1 making an enquiry

task 2 reply to an enquiry

chapter4 offer and counter-offer

task 1 making an offer

task 2 making a counter-offer

chapter 5 conclusion of business

task 1 cing an order

task 2 accepting an order

task 3 declining an order

chapter 6 terms of payment

task 1 negotiating payment terms

task 2 urging & advising establishment of an l/c

task 3 requesting to amend an l/c

chapter 7 packing

task 1 informing packing requirements

task 2 reply to packing issues

chapter 8 shipment

task 1 giving shipping instructions

task 2 urging a timely shipment

task 3 giving shipping advice

task 4 asking for an amendment to shipment clause

chapter 9 insurance

task 1 requesting the exporter to cover insurance

task 2 type of coverage adopted

task 3 reply to the letter requesting excessive insurance

chapter 10 int and claim

task 1 making ints or claims

task 2 reply to ints and claims

chapter 11 fax & e-

附录外贸函电常用词汇

参文献

内容简介：

外贸英语函电共分11章，章简要介绍外贸信函的基本要素、格式和写作原则。第2~10章讲授外贸进出流程的主要环节：建立业务关系、询盘与回复、报盘与还盘、达成交易、支付、包装、装运、保险、投诉与索赔等，侧重于对该外贸环节中很常用的几类信函的介绍。每章分为若干个针对该外贸环节的具体写作任务，包括概述、写作、信函实例、有用的表达和典型句型、实训项目、选择的学材料和课后题。1章简要介绍传真和电子邮件的基本要素和写作要点。外贸英语函电适用于高等职业技术学院、学院等大专层次的靠前贸易、英语、靠前等相关专业的及外贸行业的培训，也可供从事靠前交流和对外贸易的从业人员自学或参。

精彩内容：

    conciseness is often considered to be the most important writing principle. a concise letteris not necessarily a short one. conciseness means stating things in the fewest sible words. toachieve this, try to avoid wordiness or redundancy. clearness and conciseness often go hand-in-hand and the elimination of wordy business jargon can help to make a letter clearer and at thesame time more concise. generally speaking, you will gain clearness and conciseness by writingshort sentences rather than long ones.
    5. courtesythoughtful.
    you need to prepare every message with the readers in mind and try to put yourself into their ces. promptness is one of the most important things in being courteous. punctualitywill please your customer who dislikes waiting a long time for a reply.
    6. consideration
    consideration means you should be considerate to your readers. it is the quality that enablesus to refuse a customers request without killing all hopes of future business. generally, thenative english writers lay great emphasis on the "you" attitude. "you-attitude" is not so simpleas only to use "you" instead of t or "we". in your letters you should always keep in mind thepersons you are writing to, try to see things from their points of view, see their problems anddifficulties and express your ideas in terms of their experience. "you-attitude" can help to avoidan awkward situation, and promote cooperation between the tra parties. if you cannot meetyour customers needs or requests, you should show your interest in and concern for theirrequests, using itive sentences instead of using  sentences, and stress what you cando instead of what you cannot do. ……