外贸英语函电教程 大中专文科经管 新华正版
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库存4件
作者作者
出版社中国人民大学出版社
ISBN9787300264790
出版时间2019-01
版次1
装帧平装
开本16开
页数184页
字数260千字
定价30元
货号xhwx_1202403574
上书时间2023-12-22
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目录：
unit 1 establishing business relations
activity 1 how to find the customers?
activity 2 how to impress the customers?
activity 3 how to write an e to establish business relations?
language practice
unit 2 inquiries and offers
activity 1 inquiries and replies
activity 2 firm offers and non-firm offers
activity 3 writing an offer
language practice
unit 3 counter-offers
activity 1 negotiating prices
activity 2 counter-offers
activity 3 negotiating at a stationary trade fair
activity 4 writing re-counter-offers
language practice
unit 4 order confirmation
activity 1 confirm or reject?
activity 2 how to confirm orders?
activity 3 what to do after the order confirmation?
language practice
unit 5 terms of payment
activity 1 understan different terms of payment
activity 2 which one is more favorable?
activity 3 how to negotiate payment terms?
language practice
unit 6 letter of credit
activity 1 what to do?
activity 2 urging the establishment of l/c
activity 3 notifying the opening of an l/c
activity 4 proing amendments to l/c
language practice
unit 7 packaging
activity 1 understan packaging
activity 2 describing packaging
activity 3 replying to customers requirements about packaging
language practice
unit 8 shipping
activity 1 what do you care about?
activity 2 es about shipping
activity 3 grouping sentences about shipping
activity 4 early shipment
activity 5 shipping advice
language practice
unit 9 settling claims
activity 1 dos and donts for settling claims
activity 2 how to give appropriate responses?
activity 3 replying to ints and claims
language practice
appendix es from tra panies
内容简介：
本书以业务流程为基线，以活动任务为明线，以实能力为暗线，根据外贸业务作流程来组织内容，包括撰写开发信、询盘和发盘、还盘、确认订单、磋商付款条件、信用证、包装、运输和处理索赔等九个单元。每个单元聚焦一个核心环节或工作任务；基于建构主义学理论和支架理论，将该环节或任务分解为若干子任务，这些子任务在认知顺序和难易程度上逐层递进，前一任务为后续任务提供职业素养及语言技能基础，循序渐进地帮助完成任务，进而实现技能把握和业务熟练的目标。整体设计符合认知规律，融合了专业、趣味和可作等特点，便于教师组织课堂活动，提高学主动，促进互动。
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