传播学专业英语 大中专文科经管 新华正版
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库存7件
作者作者
出版社中国人民大学出版社
ISBN9787300274300
出版时间2019-09
版次1
装帧平装
开本16开
页数192页
字数253千字
定价48元
货号xhwx_1201951780
上书时间2023-12-18
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目录:
unit 1 the importance of munication
text a munication—what makes man the master of the earth
text b stages in the history of human munication
unit 2 the nature of munication
text a what is munication
text b what munication does
unit 3 culture, munication and mass munication
text a culture and munication
text b what is mass munication
unit 4 basics of munication theories (i)
text a the media as gatekeeper
text b the limited effects theories
unit 5 basics of munication theories (ii)
text a theories about audience and munication effects
text b the meaning-making perspective
unit 6 books
text a history of books
text b book publishing
unit 7 newspapers
text a early history of newspapers
text b development of newspapers
text c newspapers in usa and their audiences
text d trends and convergence in newspaper publishing
unit 8 magazines
text a a short history of magazines
text b structure of the magazine industry
text c trends in magazine publishing
unit 9 radio broadcasting
text a early history of radio
text b development of radio broadcasting
unit 10 movies
text a a short history of the movies
text b the development of the movies
text c movies in the age of television
text d movie industry today
unit 11 television
text a a short history of television
text b the broadcast television industry
text c trends and convergence in television and cable
unit 12 the inter
text a a short history of the inter
text b the inter today
内容简介:
传播学专业英语是以作者多年的讲义为蓝本,参多种外同类教材编著而成。每单元两篇课文,篇偏重理论,第二篇偏重大众传播史。力求兼顾知识的系统和文章的趣味和可读。五、篇幅合适。本教材虑到高校的实际,准备编写12个单元,篇幅适于一个学期的使用。本书的目标读者是高等院校新闻传媒类专业高年级本科生和,可以用作传播学专业英语教材,也可以用作传播学英文授课或双语授课教材。
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