英语阅读 大中专文科专业英语 石磊,徐晶 主编 新华正版
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库存4件
作者石磊,徐晶 主编
出版社中国人民大学出版社有限公司
ISBN9787300249599
出版时间2017-11
版次1
装帧平装
开本16开
页数246页
字数296千字
定价42元
货号xhwx_1201619181
上书时间2023-12-17
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目录：
unit 1 business ideas
text a 7 ways to discover a winning business idea
text b chinas home builder country garden constructs a new strategy
chinese and international culture tour
unit 2 business shareholders
text a what is a corporate board of directors?
text b chinas first hostile takeover battle ushers in new era
chinese and international culture tour
unit 3 career development
text a would you refuse a promotion to stay in a job you love?
text b career development in china
chinese and international culture tour
case study
unit 4 employee training
text a 10 tricks for cutting training costs
text b training chinese staff
chinese and international culture tour
unit 5 employee motivation
text a “death by overwork” in japan exes dangers of overtime culture
text b how to inspire & motivate chinese employees
chinese and international culture tour
case study
unit 6 business conflict
text a solving confl icts between business associates
text b managing confl ict in chinese negotiation
chinese and international culture tour
unit 7 marketing
text a marketing is all around us
text b top 10 secrets inside aomis marketing
chinese and international culture tour
unit 8 brands
text a brand equity
text b china is really big． its brands， not so much
chinese and international culture tour
unit 9 advertising
text a how to advertise
text b the evolution of gaming advertising in china
chinese and international culture tour
case study
unit 10 promotion
text a create a successful promotion
text b australian quality health supplements set to take off in china
chinese and international culture tour
appendix i glossary
appendix ii tem-4 (2011–2014)
内容简介：
英语阅读融合新的外国语言文学类专业本科质量标准和新的英语试题型，按照英语专业要求编写，以培养的英语综合应用能力。通过选取主题方面原汁原味的文章，帮助丰富知识，了解英语语言特点，提高英语阅读水。将理念、案例、和英语语言有机融为一体；涵盖靠前贸易理论、靠前贸易政策、靠前贸易惯例、靠前贸易公约、一般贸易方式、宏观经济政策等重点和热点话题，也包括产品营销、跨交际、资信调查、履约、租船订舱等活动中的实际应用，反映当今领域的现状与发展趋势。本书为教材的第2册。
作者简介：
石磊，齐鲁师范学院副教授，英语教研室主任，英语语言文学专业，主要研究方向为英语写作、英语。徐晶，齐鲁师范学院外国语学院讲师，教育学硕士。主要教授基础英语、英语阅读等。发表包括巜基于内容的英语阅读等。
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