外贸英语函电 大中专高职外语
大中专高职外语 新华书店全新正版书籍
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31.54
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48
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库存4件
作者作者
出版社清华大学出版社
ISBN9787302598282
出版时间2022-01
版次1
装帧平装
开本16开
页数216页
字数326千字
定价48元
货号xhwx_1202579941
上书时间2022-07-22
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目录:
module 1fundamentals of business writing
模块1外贸函电写作的基本要义
task 1writing a business letter
task 2writing a business e
task 3principles of business writing
module 2establishing business relations
模块2建立业务关系
task 1writing a sales e
task 2writing to follow-up
module 3inquiries
模块3询盘
task 1writing an inquiry
task 2replying to inquiries
module 4offers
模块4报盘
task 1making an offer
task 2following up after making an offer
module 5counter-offers
模块5还盘
task 1writing a counter-offer to the seller
task 2writing a re-counteroffer to the buyer
task 3following up after replying to the buyers counter-offer
module 6dealing with orders
模块6订单处理
task 1respon to orders
task 2preparing pre-production samples
module 7payment
模块7付款
task 1negotiating terms of payment
task 2dealing with letter of credit
task 3settling other payment problems
module 8packing,shipment and insurance
模块8包装、装运和保险
task 1writing on packing requirements
task 2writing on shipment arrangement
task 3writing on insurance arrangement
module 9after-sales follow-up
模块9售后跟进
task 1asking for feedback
task 2introducing latest products
task 3offering discounts
module 10plaints and claims
模块10投诉与索赔
task 1writing and replying to plaints
task 2writing and replying to claims
module 11miscellaneous correspondence
模块11其他函电
task 1setting e auto replies
task 2writing notifications
task 3greetings on spe occasions
参文献
内容简介:
本书立足于当前外贸岗位的实际需求,适应现代信息传播方式,兼顾语言知识与沟通技巧,系统介绍了外贸英语函电写作的基本知识。本书包含了外贸业务磋商过程中各个环节往来函电的大量例文和案例,提供了函电撰写中的常用语句,可帮助学生系统掌握业务关系建立、询盘、报盘、还盘、订单处理、付款、包装与装运、售后跟进、投诉与索赔处理等工作中的函电撰写技能。本书既可作为高等职业院校靠前经济与贸易、靠前、英语等相关专业的教材,也可作为从事或准备从事外贸工作的其他专业人员的培训用书。
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