跨交际学教程 大中专文科经管 王玉环,李金珊
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作者王玉环,李金珊
出版社北京大学出版社
ISBN9787301185551
出版时间2011-04
版次1
装帧平装
开本16开
页数197页
字数150千字
定价29元
货号xhwx_11726169
上书时间2022-02-27
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主编：
跨交际学教程：toseetheworldwithglobaleyes;tolovetheworldwithaglobalheart;tounderstandtheworldwithaglobalspirit.
目录：
chapter one introduction to intercultural munication 1
1. the chronological development of intercultural munication / 1
(1) the contemporary intercultural munication in the u.s.a. / 2
(2) intercultural munication in china / 4
2. the nature of intercultural munication / 5
3. factors of the development of intercultural munication / 6
(1) technological development / 6
(2) globalization of the economy / 7
(3) widespread population migration / 8
4. why study intercultural munication / 9
chapter two culture and cultural patterns
1. the nature of culture / 21
2. characteristics of culture / 22
3. whole culture and subculture / 24
4. the nature of cultural patterns / 25
5. ponents of cultural patterns / 26
(1) beliefs / 26
(2) values / 26
(3) norms / 27
(4) so practices / 27
6. an overview of five cultural orientations / 28
(1) activity orientation / 29
(2) so relations orientation / 31
(3) self-orientation / 32
(4) world orientation / 33
(5) time orientation / 36
7. cultural patterns and intercultural petence / 37
chapter three culture and cultural context
1. cultural context / 46
2. individualism and collectivism / 47
(1) individualism / 48
1) the american values of individualism / 48
(2) collectivism / 5 l
1) the japanese values of collectivism / 52
2) the chinese values of collectivism / 53
(3) individualist-collectivist priorities / 54
3. low-context and high-context munication / 54
(1) low-context munication / 54
(2) high-context munication / 55
(3) characteristics of low-context and high-context munication / 56
4. value orientations / 57
(1) the nature of values / 57
(2) western values / 58
(3) eastern values / 59
5. values and munication / 60
chapter four physical environment and culture
1. physical environment and culture / 70
2. natural environment and culture / 71
3. the built environment and culture / 73
4. city architectural styles and culture / 74
5. house designs and culture / 77
6. group and individual field protection and culture / 78
7. privacy / 79
8. time orientations / 80
(1) monochronic time orientation / 81
(2) polychronic time orientation / 82
(3) characteristics of monochronic and polychronic time orientation / 82
……
内容简介：
跨交际学教程内容简介：interculturalmunicationintroducesthemajorprinciplesofinterculturalmunicationanddemonstratestheseprinciplesinactionbyexploringdifferencesinperceptionworldviewsvaluesandverbalandnonverbalmessages.thebookalsoincludescurrentexamplesandconcretestrategiesforimprovinginterculturalmunication.thebookisdividedintoeightchapters.
精彩内容：
intercultural munication introduces the major principles of in terculturalmunication and demonstrates these principles in action by exploring differences in perception, world views, values, and verbal and nonver balmessages. the book also includes current examples and concrete strategies for improving intercultural munication. the book is divided into eight chapters.
chapter 1 seeks to describe the rationale for studying in tercultural munication and introduces the chronological development of in terculturalmunication, the factors lea to the development of interculturalmunication, and the pures of studying intercultural munication.
chapter 2 deals with the discussion of two fundamental concepts,culture and cultural patterns. the basic ponents of cultural patterns:beliefs, values, norms and so practices are explained. and a generaloverview of cultural orientations is made. finally the relationship between cultural patterns and intercultural petence is explained.
chapter 3 touches upon cultural context. it focuses on the discussion ofthree dimensions of cultural variability that are useful for understancultural differences. the topics such as high- and low-context cultures,individualism-collectivism, and value orientation are explored.
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