KNOW YOUR CUSTOMER - NEW APPROACHES TO UNDERSTANDING CUSTGMER VALUE AND SATISFACTION

图书标准信息

• 作者 Robert B.、Sarah F. Gardial 著
• 出版社 Wiley
• 出版时间 1996-06
• 版次 1
• ISBN 9781557865533
• 定价 377.00元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 360页
• 正文语种 英语
• 丛书 Total Quality Management

【内容简介】

Dr.WoodruffisDistinguishedProfessorofMarketingattheUniversityofTennessee.Hehaspublishedfourbooksandover40articlesonsuchtopicsasmarketingmanagement,marketopportunityanalyses,customervalueandsatisfaction,andconsumerbehaviour.Dr.Woodruffhasworkedwithmorethan20organizationstohelpthemwithmarketingplanning,marketanalysis,andcustomervalueandsatisfactionmeasurementactivities.Heisalsoaspeakerinmanagementdevelopmentprograms.Dr.Gardialsresearchinterestsareintheareasofcustomervalueandsatisfaction,situationalinfluencesinthebuyingandchoiceprocess,informationprocessing,andconsumer/salespersoninteractions.SheisaninstructorintheexecutivetraininginstitutesconductedthroughtheManagementDevelopmentCenterattheUniversityofTennessee,Knoxville.ShehaspublishedarticlesfromherresearchinjournalssuchastheJournalofConsumerResearch,JournalofAdvertising,MarketingLetters,andtheJournalofSatisfaction,DissatisfactionandComplainingBehaviour.