Sport Marketing
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作者Bernard James Mullin and Stephen Hardy
出版社Human Kinetics Publishers
ISBN9780880118774
出版时间1999
装帧精装
货号O6
上书时间2018-06-28
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大16开厚本
Hardcover: 312 pages
Publisher: Human Kinetics Publishers; 2nd Revised edition edition (Nov. 1999)
Language: English
ISBN-10: 0880118776
ISBN-13: 978-0880118774
Product Dimensions: 3.2 x 22.2 x 28.6 cm
- 商品描述
- This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
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