Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

企业营销：沃顿商学院MBA课程开发的启示

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作者Leonard M. Lodish and Howard Morgan

出版社John Wiley & Sons

ISBN9780471382447

出版时间2001

装帧精装

页数288页

货号L18

上书时间2018-03-28

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品相描述：九品: 16开本
Hardcover: 288 pages
Publisher: John Wiley & Sons (23 Mar. 2001)
Language: English
ISBN-10: 0471382442
ISBN-13: 978-0471382447
Product Dimensions: 15.9 x 2.5 x 23.1 cm

商品描述: The first and only guide to a subject of vital interest to every entrepreneur
Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting–edge marketing approaches–including the latest Web–based segmentation and positioning techniques–that will provide their new ventures with solid foundations on which to build, grow, and thrive.
o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures
o Covers cutting–edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

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