Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well. 优质媒体是细致研究的结果。大众媒体研究:简介,国际版向您展示了它是如何发生的,从内容分析到调查再到实验研究,然后为您提供分析日常生活中遇到的媒体的专家提示。此外,这本媒体研究教材还配有学习工具和复习辅助工具,可以帮助你在课堂上获得所需的分数。
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