The Last Link: Closing the Gap That is Sabotaging Your Business

最后一个环节：缩小正在破坏您业务的差距

20 九品

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河北衡水

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作者Gregg Crawford

出版社HighBridge, a division of Recorded Books

ISBN9781929774425

出版时间2007

装帧精装

页数198页

货号L38

上书时间2023-10-29

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商品描述: Business expert Gregg Crawford explains how any business can strengthen its numbers by making the connection between corporate strategy and the customer interface, between planning and sales.
Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years of combating profit-killers for Fortune 500 companies, Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

Countless companies spend millions of dollars to develop and disseminate strategies they believe will lead to corporate growth, strong profits, and secure margins. Often, these strategies become expensive bookends. Crawford exposes the money pit that impotent strategies create; offers sharp, researched analysis and practical company-wide fixes; and describes a watertight implementation process to move the numbers in the right direction - by linking strategy with sales.

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