I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
￥ 68 九品
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作者David Greising (Author)
出版社John Wiley & Sons (11 May 1999)
出版时间1999
装帧平装
页数334页
货号北京23.06
上书时间2023-04-18
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Publisher : John Wiley & Sons (11 May 1999)
Language : English
Paperback : 364 pages
ISBN-10 : 0471345946
ISBN-13 : 978-0471345947
Dimensions : 14.55 x 2.4 x 22.25 cm
- 商品描述
- Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
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