Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs

建立社会企业：为人类最紧迫的需求服务的新型资本主义精装

48 九品

仅1件

北京东城

认证卖家担保交易快速发货售后保障

作者Muhammad Yunus (Author)

出版社PublicAffairs; Reprint edition (May 10, 2011)

出版时间2011

装帧精装

页数226页

上书时间2023-04-01

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商品描述: The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems.

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

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