The New Rules of Marketing and PR

48 九五品

仅1件

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作者David Meerman Scott (作者)

出版社John Wiley & Sons; 1 (2007年6月4日)

出版时间2007

装帧精装

页数304页

货号L15-TB31

上书时间2016-09-22

已实名已认证进店收藏店铺

品相描述：九五品: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (英语) 精装 – 2007年6月4日
出版社: John Wiley & Sons; 1 (2007年6月4日)
外文书名: 市场营销与公关的新规则: 如何利用新闻发布、博客、播客、病毒性营销与网络媒体直接到达销售对象
精装: 304页
语种：英语
ISBN: 0470113456
条形码: 9780470113455
商品尺寸: 14.7 x 3 x 22.5 cm

商品描述: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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