The New Rules of Marketing and PR
￥ 30 九品
仅1件
河北衡水
认证卖家担保交易快速发货售后保障
作者David Meerman Scott (作者)
出版社John Wiley & Sons; 1 (2008年11月3日)
出版时间2008
装帧平装
页数286页
货号L11
上书时间2016-08-18
- 在售商品 暂无
- 平均发货时间 8小时
- 好评率 暂无
- 店主推荐
- 最新上架
商品详情
- 品相描述：九品
-
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (英语) 平装 – 2008年11月3日
出版社: John Wiley & Sons; 1 (2008年11月3日)
外文书名: 市场营销与公关的新规则: 如何利用新闻发布、博客、播客、病毒性营销与网络媒体直接到达销售对象
丛书名: New Rules of Marketing & PR: How to Use Social Media, Blogs,
平装: 320页
语种： 英语
ISBN: 0470379286
条形码: 9780470379288
商品尺寸: 14 x 2.2 x 21.8 cm
- 商品描述
-
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.
This fifth edition—the most extensively revised edition yet—includes:
Dozens of compelling case studies with revisions
Real-world examples of content marketing and inbound marketing strategies and tactics
A fresh introduction
A new chapter on sales and service
Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.
David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.
— 没有更多了 —
以下为对购买帮助不大的评价