有笔记 Publisher : Source Book Publications; 2nd ed. edition (1 Jan. 1999) Language : English Paperback : 236 pages ISBN-10 : 1887137122 ISBN-13 : 978-1887137126 Dimensions : 15.24 x 1.91 x 22.86 cm
商品描述
Franchises are red-hot business opportunities - offering everyone from the corporate downsizing victim to the mid-life career changer to the recent college graduate the best path to becoming a successful business owner in today's troubled economy . . . Some franchises are mined with hidden costs, inflated revenue promises, poor marketing support, and worse . . . Learn how to tell the difference before you take the plunge! There's never been a better time to buy a franchise than now, provided you know what you're doing, says author and successful franchise owner Mary Tomzack. In this candid, hard-hitting book, Tomzack provides a crash course in selecting the right franchise and turning it into a lucrative, satisfying business. You'll learn all the insider secrets you need to succeed, including how to select the best franchise for your personal finances and lifestyle; what the 5 hottest franchise opportunities are for the '90s; the questions you should ask up-front, before buying any franchise - questions that will prevent unpleasant surprises down the road; how to avoid the six most common first-year pitfalls; special sources for financing if you are a woman, a minority member, or a veteran; how to navigate the legal maze, understand the fine print of a franchise agreement, and avoid last-minute "deal breakers"; what to do in your first months as a new franchisee - from buying equipment. . . to recruiting and training employees . . . to mounting local promotions; where the ground-floor opportunities are in multiunit franchising and international franchises; how to build a business empire with franchises; and much more! You'll also hear the war stories and success secrets of a wide crosssection of franchisees from across the country. They will provide you with the hard-won tips, strategies, and advice that you can rely on to help make your new venture a successful one.
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