Forms of Persuasion: Art and Corporate Image in the 1960s

20世纪60年代的艺术与企业形象

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作者Taylor (Author), Alex J.

出版社‎ University of California Press

ISBN9780520383562

出版时间2022

装帧精装

页数320页

货号F13

上书时间2022-06-15

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品相描述：九品: Publisher ‏ : ‎ University of California Press (1 Jun. 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 0520383567
ISBN-13 ‏ : ‎ 978-0520383562
Dimensions ‏ : ‎ 17.78 x 2.54 x 25.4 cm
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商品描述: In the 1960s, multinational corporations faced new image problems―and turned to the art world for some unexpected solutions.

The 1960s saw artists and multinational corporations exploring new ways to use art for commercial gain. Whereas many art historical accounts of this period privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business.

From Andy Warhol’s work for packaged goods manufacturers to Richard Serra’s involvement with the steel industry, Taylor demonstrates how major artists of the period provided brands with “forms of persuasion” that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements.

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