Early Warning - Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

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作者Gilad

出版社Amacom

ISBN9780814407868

出版时间2003

装帧精装

页数268页

货号L13

上书时间2021-04-13

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商品描述: Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent ""industry dissonance"" -- when market realities outpace corporate strategies. Early Warning reveals how to:

* Change strategy to meet new realities

* Learn from the mistakes of others via the book’s eye-opening stories

* Avoid common tactics like benchmarking and using consultants, which may do more harm than good

* Tell executives what they need to know -- not what they want to hear

Each chapter ends with a Manager’s Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.

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