The Project Manager's MBA: How to Translate Project Decisions into Business Success
￥ 75 八五品
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作者Dennis J. Cohen
出版社John Wiley & Sons
ISBN9780787952563
出版时间2000
装帧精装
页数264页
货号L25
上书时间2019-06-05
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Hardcover: 264 pages
Publisher: John Wiley & Sons (27 Nov. 2000)
Language: English
ISBN-10: 0787952567
ISBN-13: 978-0787952563
Product Dimensions: 18.8 x 2.4 x 24.3 cm
- 商品描述
- Project managers are no longer judged by the technical success of their projects alone. They're also held accountable for their contributions to the company's financial goals. Yet most project managers don't have the business knowledge necessary to make project-based decisions that lead to bottom-line success. In this book, Dennis Cohen and Robert Graham, both former university professors and experienced project management consultants, provide the skills that, until now, could only be gained through a graduate degree and years of hands-on experience. Cohen and Graham walk project managers through basic business concepts such as value creation, accounting and finance, strategy, and marketing. They connect these concepts to the decisions project managers face every day. And they make it easy to apply the resulting solutions on the job through a unique business systems calculator. Readers can use the online calculator in conjunction with the book to understand how different project variables affect business outcomes, to determine the overall impact of proposed project changes, and to evaluate the economic results of many decisions they make. Cohen and Graham's principles apply equally to projects in business, non-profit, and government organizations. And each one is illustrated through case studies drawn from a range of industries, including pharmaceuticals, the technology sector, even the winemaking business. Whether the mandate is to get new products to market, improve the infrastructure, or better serve customers and clients, this book teaches project managers how to make day-to-day decisions from an upper-management perspective. And it provides a blueprint for planning and pitching potential projects that demonstrates a higher level of business savvy.
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