11 STEPS TO BRAND HEAVEN
￥ 105 九品
仅1件
作者Len Weinreich
出版社Kogan Page; 1 edition
ISBN9780749428945
出版时间1999
装帧精装
页数200页
货号TB44
上书时间2019-05-26
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Hardcover: 200 pages
Publisher: Kogan Page; 1 edition (1 Jun. 1999)
Language: English
ISBN-10: 0749428945
ISBN-13: 978-0749428945
Product Dimensions: 19 x 1.9 x 25.4 cm
- 商品描述
- Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.
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