Sales Strategies: Winning and Negotiating Corporate Sales

销售策略：赢得并谈判公司销售

48 八五品

仅1件

河北衡水

认证卖家担保交易快速发货售后保障

作者Chris NEWBY (Author)

出版社Kogan page; 1 edition (11 Jan. 1998)

出版时间1995

装帧平装

页数188页

货号bj1903

上书时间2019-04-02

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品相描述：八五品: Paperback: 204 pages
Publisher: Kogan page; 1 edition (11 Jan. 1998)
Language: English
ISBN-10: 9780749427733
ISBN-13: 978-0749427733
ASIN: 0749427736
Product Dimensions: 15.8 x 1.5 x 23.3 cm

商品描述: Based on over thirty years' experience of corporate sales within blue-chip companies, Sales Strategies examines sales as a key part of business development and corporate strategy, focusing on the negotiation of large contracts in both the manufacturing and service sectors.
Good selling in the corporate environment is about effective communication, planning, technique and research. Above all, it is about developing and sustaining long-term business and personal relationships, to the mutual benefit of both client and vendor. For those at senior management level, Sales Strategies illustrates the importance of integrating the firm's sales strategies with its corporate vision of the type of work it wants to perform. Case studies from an impressive array of blue-chip companies demonstrate real-life successes and serve to encourage the energy and commitment that is required from this demanding profession. Written in a lively and engaging style, this book teaches the art of corporate salesmanship from the expert's perspective.

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