Inside the Magic Kingdom : Seven Keys to Disney's Success

在魔法王国里：迪斯尼成功的七个关键

58 九品

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河北衡水

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作者Tom Connellan

出版社Peak Performance; 1 edition (March 25, 1997)

出版时间1997

装帧精装

纸张胶版纸

页数196页

货号bj1903

上书时间2019-03-20

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品相描述：九品: Hardcover:
Publisher: Peak Performance; 1 edition (March 25, 1997)
Language: English
ISBN-10: 1885167237
ISBN-13: 978-1885167231
Product Dimensions: 5.9 x 0.8 x 8.4 inches

商品描述: Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
Those who worry that corporations have become excessively big and powerful must still admit that firms such as McDonald's, Wal-Mart, and Disney have got at least one thing right. They know how to keep the customer satisfied and coming back for more! Connellan, a senior principal in a consulting firm specializing in customer loyalty and coauthor of Sustaining Knock Your Socks Off Service (1993), holds up Disney in particular as exemplary. Here he re-creates a fictional visit to Disney's Magic Kingdom to bring to life examples of the customer service concepts Disney practices. Connellan was neither encouraged nor authorized by Disney management to write this book, but he did attend a Disney University seminar in Lake Buena Vista, Florida, to learn more about the "Disney approach to leadership, people management, [and] service quality." David Rouse

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