全球商务管理

图书标准信息

• 作者 胡松华 著
• 出版社 中山大学出版社
• 出版时间 2012-08
• 版次 1
• ISBN 9787306042125
• 定价 48.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 291页

【内容简介】

　　《全球商务管理》比较系统地介绍了国际商务管理的各个方面，包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供链管理等丰富的内容。该书内容翔实，体例完整，方便教学。每章含有的案例和中国的实际情况结合紧密，资料主要来源于国内企业，具有很强的实操性，所以《全球商务管理》理论和实际相结合得较好。

【目录】

Preface
Chapter1ChallengesofGlobalBusinessManagement
OpeningCase：Galanz，aWorkshopoftheWorld
1.1SignificanceofInternationalBusiness
1.2TheRoleofGlobalBusinessEnvironment
1.3TheDecision-MakingFunctionofInternationalManage 
1.4Summary
1.5ScenarioAnalysis

Chapter2InternationalEntryModes
OpeningCase：Nestl6'sGlobalDrive
2.1BasicTypesofInternationalEntryModes
2.2AComparisonofEntryModes
2.3SelectingtheModeofEntry
2.4Summary
2.5ScenarioAnalysis

Chapter3InternationalInvestment：TheoryandPractice
OpeningCase：Aflac'sSuccessinJapan
3.1TheScopeofInternationalInvestment
3.2TheMNE：Evolution，Structure，andCharacteristics
3.3FDITheoriesandTheoriesoftheMNE
3.4Porter'sDiamondModel
3.5Summary
ActiveLearningCase：GlobalFinanceGurus：Buffettvs.Soros
CaseStudy：Nestl6inIndia

Chapter4InternationalTrade：TheoryandPolicy
OpeningCase：TradebetweentheU.S.andChina
4.1RationaleofInternationalTrade
4.2InternationalTradeBarrie 
4.3InternationalTradingSystem
4.4Summary
ShortStory：AnExchangebetweenTomandHuck

Chapter5InternationalTradePractice
OpeningCase：WhichBankshouldtheDocumentsbePresentedto？.，
5.1InternationalTradeTerms
5.2RemittanceandCollection
5.3LetterofCredit（L/C）
5.4Summary
5.5ScenarioAnalysis

Chapter6GlobalStrategicManagement
OpeningCase：TheRiseofHaierasaGlobalManufacturer
6.1TheNatureofGlobalStrategicManagement
6.2GlobalStrategy
6.3GlobalStrategicFormulation
6.4GlobalStrategicImplementation
6.5GlobalStrategicControl
6.6Summary

Chapter7GlobalOrganizationDesign
OpeningCase：Procter&Gamble'sOrganizationOverhaul
7.1InternationalDivisionStructure
7.2GlobalProductStructure
7.3GlobalGeographicStructure
7.4GlobalFunctionalStructure
7.5GlobalMatrixStructure
7.6Summary

Chapter8InternationalInvestmentManagement
OpeningCase："IBMPC"GoestoLenovo
8.1FormsofForeignDirectInvestment
8.2ManagingForeignExchangeRisks
8.3CostofCapitalforInternationalInvestment
8.4InvestmentApproaches
8.5FeasibilityStudyforInternationalProjects
8.6Summary
ClosingCase：MatsushitainHollywood

Chapter9GlobalOperationManagement
OpeningCase：Flextronics'Operatio inChina
9.1AdvantagesofGlobalOperatio 
9.2InternationalProduction
9.3GlobalSourcing
9.4InternationalTra ferPricing
9.5Summary
AppendixtoChapter9：AnOptimalTra ferPricingModel

Chapter10GlobalSupplyChainManagement
OpeningCase：Li&Fung，aLeaderinGSCM
10.1LogisticsandSupplyChainManagement
10.2InternationalInventoryandInformationFlow
10.3InternationalTra portation
10.4Tra portDocuments
10.5Summary

Appendix
Appendix1InternationalRulesfortheInterpretationofTradeTerms2010（Excerpts）
Appendix2ICCUniformCustomsandPracticeforDocumentaryCredits（UCP600）
Appendix3UnitedNatio ConventiononContractsfortheInternationalSaleofGoods（1980）
Appendix4TheHague-VisbyRules（1968）
Glossary：ChineseTra lation
Bibliography