正版 跨文化交际基础

图书标准信息

• 作者 窦卫霖 著
• 出版社 对外经济贸易大学出版社
• 出版时间 2007-04
• 版次 1
• ISBN 9787810788137
• 定价 35.00元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 318页
• 字数 444千字

【内容简介】

《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手，以跨文化交际学的基本理论和应用为框架，通过分析中西文化在言语交际、非言语交际中的差异，以及这些差异在社会礼仪和商务谈判中的表现，用以培养学生的跨文化意识，加深对母语和目的语文化的理解，最终提高跨文化交际能力。

【目录】

Chapter1IntroductiontoInterculturalCommunication
LearningObjectives
Warm-upActivities
I.DefiningInterculturalCommunication
II.TheRapidIncreaseofInterculturalCommunication
1.Improvementsintransportationtechnology
2.Developmentsincommunicationtechnology
3.Changesinmassmigrationpatterns
4.Globalizationoftheworldeconomy
III.TheDevelopmentofInterculturalCommunicationStudy
1.ThedevelopmentofinterculturalcommunicationstudyintheU.S.
2.InterculturalcommunicationstudiesinChina
IV.TheComplexityinLearningInterculturalCommunication
1.Themultidiseiplinarynatureandelementsofinterculturalcommunicationstudy
2.Potentialproblemsinlearninginterculturalcommunication
SummaryoftheChapter
KeyTerms
Words&Expressions
Notes
Exercises
CaseStudy

Chapter2BasicCommunicationTheories
LearningObjectives
Warm-upActivities
I.CommunicationDefined
II.NeedsandFunctionsofCommunication
1.Maslowshierarchyofneeds
2.Functionsofcommunication
III.TheClassificationofCommunication
IV.TheProcessofCommunication
1.Componentsofcommunication
2.Modelsofcommunication
V.TheCharacteristicsofCommunication
VI.TheChallengeofEffectiveCommunicationinInterpersonalEncounters
SummaryoftheChapter
KeyTerms
Words&Expressions
Notes
Exercises
CaseStudy

Chapter3TheNatureofCulture
LearningObjectives
Warm-upActivities
I.DefinitionsofCulture
II.BasicFunctionsandSourceofCulture
III.IngredientsofCulture
IV.CharacteristicsofCulture
V.UnderstandingCulturalDifferences
1.Normaldistributionofpeoplescharacteristics
2.Minimum-maximumsocialdifferences
SummaryoftheChapter
KeyTerms
Words&Expressions
Notes
Exercises
CaseStudy

Chapter4CulturalValues
LearningObjectives
Warm-upActivities
IConceptofValues
1.Definitionofvalue
2.Valuesasthecoreofculture
3.Typesofvalues
II.PrioritiesofCulturalValues
IIIStudyofValues
1.KluckholnandStrodtbecksvalueorientations
2.Hofstede-Bondvaluedimensions
3.Hallshigh-andlow-contextorientation
SummaryoftheChapter
KeyTerms
Words&Expressions
Notes
Exercises
CaseStudy
Chapter5VerbalCommunication
Chapter6NonverbalCommunication
Chapter7CulturalDifferencesinEtiquetteandProtocol
Chapter8CulturalDifferencesinBusinessNegotiation
Chapter9CulturalAdaptationandInterculturalCommunicationCompetence
References
KeytoExercises
ModelTestI
ModelTestII
AppendixIInterculturalFilms
AppendixIIRelatedWebsites