外文Conceptual Blockbusting：A Guide to Better Ideas

图书标准信息

• 作者 James L. Adams 著
• 出版社 HarperCollins UK
• 出版时间 2001-10
• 版次 1
• ISBN 9780738205373
• 定价 153.60元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 240页
• 正文语种 英语

【内容简介】

Thebest-sellingguidetoovercomingcreativeblocksandunleashingatorrentofgreatideas-updatedforanewgenerationofproblemsolvers..JamesAdams'suniqueapproachtogeneratingideasandsolvingproblemshascaptivated,inspired,andguidedthousandsofpeoplefromallwalksoflife.Now,twenty-fiveyearsafteritsoriginalpublication,ConceptualBlockbustinghasneverbeenmorerelevant,powerful,orfresh.Integratinginsightsfromtheworldsofpsychology,engineering,management,art,andphilosophy,Adamsidentifiesthekeyblocks(perceptual,emotional,cultural,environmental,intellectual,andexpressive)thatpreventusfromrealizingthefullpotentialofourfertileminds.Employingunconventionalexercisesandotherinteractiveelements,Adamsshowsindividuals,teams,andorganizationshowtoovercometheseblocks,embracealternativewaysofthinkingaboutcomplexproblems,andcelebratethejoyofcreativity.Withnewexamplesandcontemporaryreferences,ConceptualBlockbustingisguaranteedtointroduceanewgenerationofreaderstoaworldofnewpossibilities.

【作者简介】

JamesL.AdamsisprofessoremeritusatStanfordUniversity,wherehehaschairedseveralprograms,taughtcoursesondesignandcreativity,andparticipatedinmanyexecutiveprograms.Trainedasanengineerandartist,hehasconductedcorporateworkshopsaroundtheworld.HelivesontheStanfordcampus.

【目录】

PREFACE

NOTE TO THE FOURTH EDITION

ILLUSTRATIONS AND QUOTATIONS

CHAPTER ONE    Introduction

CHAPTER TWO    Perceptual Blocks

CHAPTER THREE Emotional Blocks

CHAPTER FOUR   Cultural and Environmental Blocks

CHAPTER FIVE    Intellectual and ExpressiveBlocks

CHAPTER SIX     Alternate ThinkingLanguages

CHAPTER SEVEN  Kinds of Blockbusters

CHAPTER EIGHT  Groups

CHAPTER NINE   Organizations

READER'S GUIDE

INDEX